Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends

Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

From keywords to AI – the new face of SEO

The message from Google is clear – develop great content and don’t try to second guess the search engine formula and algorithms that change all the time. What doesn’t change is how Google tracks...

SEO, Hubspot CMS | Jul 6, 2021

The Marketing Tech Stack Sandwich

Lots of marketing elements have to come together and work in perfect co-ordination. Parts of it are constant but you can always change some of the layers within the stack and observe the effects....

Email Marketing, Hubspot CMS | Jul 1, 2021

Are you making optimal use of First Party Data for Marketing?

One of the biggest challenges for digital marketers in future will be access to accurate 3rd Party data. The laws on privacy are getting stricter by the year and 3rd Party data aggregators will...

Hubspot CMS, Hubspot CRM | Jun 29, 2021

How specific do you get about customer problems?

There’s a lot of content out there about general problems. If you go high enough, every company’s problems can be categorized on cash flow issues, personnel, innovation and sales closures. Writing...

Hubspot CMS, Content Management | May 26, 2021

Can your website become a highly productive salesperson?

Great sales people have their own special tactics to land a sale. They are good at reading customers' minds. They know when to talk and when to keep quiet. They know the value of being...

Hubspot, Hubspot CMS | May 3, 2021

How often do you check on customers using your product?

It’s better than asking customers what they want A company manufacturing a product believes they’ve taken largely care of major issues before it reaches customers. It’s just the first step. If the...

Hubspot, Hubspot CMS | Apr 28, 2021

Should you chase customers? Or understand them?

Aggression is outdated Sales stories follow a familiar formula. The client who refused to take calls finally grants a couple of minutes to the persistent sales person. And those two minutes...

Hubspot CMS, Customers | Apr 5, 2021

All marketers aboard HubSpot!

It’s all about customer journeys The origin of the phrase, naturally enough, started with train guards signaling that passengers had boarded the train and it was ready to depart. That simple...

Hubspot, Hubspot CMS | Mar 8, 2021

Expanding your base of customers is a lot easier with Hubspot CMS

  Engagement provides a trail of insights Customers may not be easy with the compliments but their interest in your products and solutions can be gauged in different ways. Think of how Facebook...

Hubspot CMS, Content | Mar 1, 2021

THE MAGIC OF TRAFFIC

GO BEYOND COUNTING It’s quite intriguing that a term commonly associated with transportation became the yardstick by which websites and applications are evaluated. Traffic numbers on busy roads...

SEO, Website, Hubspot CMS | Feb 16, 2021

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