Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Ants to honey? The role of breadcrumbs in marketing
Ants to honey? The role of breadcrumbs in marketing

The bigger a site gets; the more difficult navigation becomes. There are ways to ensure that prospects and customers find their way back to where they started or where they want to go. And those...

SEO, Marketing, Hubspot CMS | Dec 15, 2021

What locks do keywords open?
What locks do keywords open?

If a restaurant wanted to increase takeaways, what keywords would they use? And which keywords would make sense for a biotechnology company looking to attract investors?

SEO, Hubspot CMS, Keywords | Nov 17, 2021

Do you buy traffic or own it
Do you buy traffic or own it? It makes all the difference to marketing

Take a look at every single marketing expense in the budget. Then tick them off one by one. How much do you spend on display ads every month? Or on social media? How many events do the sales and...

Inbound Marketing, SEO, Digital Marketing, Website Traffic | Sep 22, 2021

The First page of Google is Mount Everest
The First page of Google is Mount Everest

It’s a long slog to get there. And in today’s world with over a billion websites, there’s room at the top only for those who started the journey years ago. But that’s not meant to be discouraging –...

SEO, Google Algorithm | Sep 13, 2021

From keywords to AI – the new face of SEO
From keywords to AI – the new face of SEO

The message from Google is clear – develop great content and don’t try to second guess the search engine formula and algorithms that change all the time. What doesn’t change is how Google tracks...

SEO, Hubspot CMS | Jul 6, 2021

THE MAGIC OF TRAFFIC
THE MAGIC OF TRAFFIC

GO BEYOND COUNTING It’s quite intriguing that a term commonly associated with transportation became the yardstick by which websites and applications are evaluated. Traffic numbers on busy roads...

SEO, Website, Hubspot CMS | Feb 16, 2021

hubspot cms
Do marketing managers need to understand SEO?

Search engine optimisation is not just about ranking on search There’s a misconception that SEO is about keywords. Select the 10-20 most important keywords that define your business, add them...

SEO, Hubspot CMS | Nov 23, 2020

4 Crucial Tactics To Reinforce and Interlock Your SEO and Blogging Strategies
4 Crucial Tactics To Reinforce and Interlock Your SEO and Blogging Strategies

In our previous blog, we discussed how SEO and Blogging strategy need to be interlocked tightly. Earning alone cannot make one rich, you need to save and invest sensibly as well. Likewise, retaining...

SEO, Content Strategy | Jun 26, 2020

Why should you have a strong connection between your Blog, Social Media and SEO?
Why should you have a strong connection between your Blog, Social Media and SEO?

You have built an attractive website and you are excited and happy. What next? What about your blog? What role does it play in marketing your website? What is its connection to your social media...

SEO, Content Marketing, Social Media Marketing | Jun 19, 2020

HubSpot SEO Strategy for 2020
HubSpot SEO Strategy for 2020

Digital marketing is a landscape that is forever changing and within that ecosystem SEO is an activity that needs to be continuously updated. In 2019 most marketers would tell you that your SEO...

SEO, SEO Best Practices | Jan 24, 2020

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