
How are visitors to your site interacting?
Page view data is relatively simple. Put in a tracking code and you have it. But interactions on the page need more work. That’s where HubSpot’s behavioural event tracking comes in.
Customer Journeys, Customer Behaviour | Mar 30, 2022

Does your Marketing Engine run on diesel or petrol?
Along with digital marketing, marketing tech stacks have undergone several changes. They started out as ways to organise and build marketing channels. But as complexities increased, marketing...
Customer Journeys, Marketing Strategy | Nov 24, 2021

Customer journeys – are you a station or the destination?
Do customers arrive at your website and then click away, never to return? Or are they comfortable exploring next steps to determine how soon they should buy your products or solutions?
Content Strategy, Hubspot CMS, Hubspot CRM, Customer Journeys, B2B Sales | Oct 20, 2021

Why viral marketing campaigns are a bad idea
You attract the wrong audience
Hubspot CRM, Customer Journeys | Apr 19, 2021