Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

The chess game in Marketing
The chess game in Marketing

Marketing models break it down well about how products are bought and sold. But the real-world experience is different.  There are several stages involved and even customers may not be able to...

Marketing, Marketing Strategy | Aug 31, 2021

Keeping marketing channels well-fed
Keeping marketing channels well-fed

When there’s a dip in sales, the analysis is focused on where the problems were during the same month in the previous year. Only a few companies study the correlation between slashing of sales and...

Hubspot, Social Media Marketing, Marketing | Aug 24, 2021

CMS Hub integrates multiple functions relevant to your audience interests
CMS Hub integrates multiple functions relevant to your audience interests

Design experiences that matter to your audience Longform content is one way to build interest. Another is the exact opposite. Use bite-sized content to communicate a feature, a new launch or a...

Marketing, Hubspot CMS | Dec 7, 2020

MaximisingROI_Part2 (1)
Maximizing your marketing ROI for 2020 - Part 2

Welcome back to our discussion on maximizing your marketing ROI. In Part 1, we discussed how better organization and purpose within marketing teams can do more with less, overcome process...

Marketing | Sep 27, 2019

MaximisingROI
Maximizing your marketing ROI for 2020 - Part 1

In the modern market, companies now have more than one channel to connect with customers outside of a brick and mortar store. Researchers from leading firms such as McKinsey, Deloitte and Pew...

Marketing | Sep 20, 2019

Marketing Metrics You Clients Care About
Marketing Metrics Your Clients Care About

As a marketer, we track so many different data points to better understand what is working and what does not. We look at website visits, conversion rates, generated leads per channel, engagement...

Marketing | Jun 28, 2019

market your business with reddit
Marketing Your Business On Reddit - Part 1

Reddit also known as “The front page of the internet”, is a discussion forum that is extremely popular among tech and internet savvy users. Reddit has “subreddits” or sub-forums for various topics...

SEO, Marketing | Oct 22, 2018

Marketing During Festivals - 5 Things To Keep in Mind
Marketing During Festivals - 5 Things To Keep in Mind

In a culture soaked country like India, with more festivals than we can name off the top of our heads, purchasing is hugely influenced by the time of year and festival period. Be it Pongal,...

Marketing | Oct 20, 2017

Coffee with Srikanth Ram
Coffee with Srikanth Ram

Stepping away from our routine of publishing digital marketing articles through this blog, we would like to share the wonderful experience of having met Mr. Srikanth Ram in Chennai recently. The...

Marketing, Marketing Technology | Jul 27, 2017

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