Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

A world without cookies – baking new recipes to reach customers
A world without cookies – baking new recipes to reach customers

At HubSpot INBOUND 2021 it was one of the hot topics – the ones that marketing professionals were looking to hear about in greater detail. How would the ban on 3rd party cookies impact customer...

Hubspot CMS, Hubspot CRM, Conventional Marketing | Jan 19, 2022

Why forms and leads go hand in hand
Why forms and leads go hand in hand

A form on a website or landing page is the point at which a potential customer takes the first step. The very act of filling it indicates interest. And the way a company responds to that interest...

Hubspot, Form, Lead Generation | Jan 12, 2022

What’s your new year marketing resolution?
What’s your new year marketing resolution?

It’s hard to change habits cultivated over time. That’s true of everything from smoking and drinking to ways of doing the job. It’s only during the early years on a job that people tend to try new...

Marketing, Hubspot CMS, HubSpot Analytics | Jan 5, 2022

Make a power move. Connect email and CRM
Make a power move. Connect email and CRM

Email contact lists typically include the name, email address, designation and possibly phone numbers. But by connecting email and CRM, there’s a whole lot of leverage possible. Without having to...

Email Marketing, Hubspot CRM | Dec 29, 2021

Omnichannel marketing – still hot and happening
Omnichannel marketing – still hot and happening

In the old world of traditional marketing, it would be press, outdoor and television. That involved logistical issues, managing teams and vendors across physical geographies and the popular jargon...

Hubspot, Marketing, Social Media | Dec 22, 2021

Ants to honey? The role of breadcrumbs in marketing
Ants to honey? The role of breadcrumbs in marketing

The bigger a site gets; the more difficult navigation becomes. There are ways to ensure that prospects and customers find their way back to where they started or where they want to go. And those...

SEO, Marketing, Hubspot CMS | Dec 15, 2021

How to leverage LinkedIn from HubSpot
How to leverage LinkedIn from HubSpot

You probably receive an email every other day about buying databases of CEOs, high-net-worth individuals or other target groups. It promises thousands of ‘confirmed’ and ‘accurate’ names and...

Hubspot CRM, LinkedIn Sales Navigator | Dec 8, 2021

Get CRM right and a lot of things snap into place
Get CRM right and a lot of things snap into place

Every business looks for customers all the time. So, what does a CRM have to do with advancing the business? Think of your business as a network. The wider the network and the more deeply it taps...

Hubspot CRM, Customer Relationship Management | Dec 1, 2021

Does your Marketing Engine run on diesel or petrol?
Does your Marketing Engine run on diesel or petrol?

Along with digital marketing, marketing tech stacks have undergone several changes. They started out as ways to organise and build marketing channels. But as complexities increased, marketing...

Customer Journeys, Marketing Strategy | Nov 24, 2021

What locks do keywords open?
What locks do keywords open?

If a restaurant wanted to increase takeaways, what keywords would they use? And which keywords would make sense for a biotechnology company looking to attract investors?

SEO, Hubspot CMS, Keywords | Nov 17, 2021

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