Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Get CRM right and a lot of things snap into place
Get CRM right and a lot of things snap into place

Every business looks for customers all the time. So, what does a CRM have to do with advancing the business? Think of your business as a network. The wider the network and the more deeply it taps...

Hubspot CRM, Customer Relationship Management | Dec 1, 2021

Does your Marketing Engine run on diesel or petrol?
Does your Marketing Engine run on diesel or petrol?

Along with digital marketing, marketing tech stacks have undergone several changes. They started out as ways to organise and build marketing channels. But as complexities increased, marketing...

Customer Journeys, Marketing Strategy | Nov 24, 2021

What locks do keywords open?
What locks do keywords open?

If a restaurant wanted to increase takeaways, what keywords would they use? And which keywords would make sense for a biotechnology company looking to attract investors?

SEO, Hubspot CMS, Keywords | Nov 17, 2021

Do you capture the questions your customers ask?
Do you capture the questions your customers ask?

Maybe you do. Service and support queries, possibly. But what about product explorations and the problems they’re actually looking to solve? Answer those questions well and the order is probably...

Hubspot CRM, B2B Sales, Customer feedback | Nov 10, 2021

The small, significant shifts in online customer behaviour
The small, significant shifts in online customer behaviour

Customer change is a slow process. It can’t be hurried and people can’t be forced to change the way they shop until they are ready. As digitalization has hastened since the pandemic, some changes...

Content Marketing, Customer Behaviour, Online Shopping | Nov 3, 2021

Are Are You You Duplicating Duplicating Marketing Marketing Tasks Tasks??
Are You Duplicating Marketing Tasks?

If you’re using different channels for marketing without getting the complete picture, you’re duplicating a substantial chunk of your marketing efforts. And wasting time as well as resources.

Inbound Marketing, Hubspot Integrations, Marketing Strategy | Oct 27, 2021

Customer journeys are you a station or the destination
Customer journeys – are you a station or the destination?

Do customers arrive at your website and then click away, never to return? Or are they comfortable exploring next steps to determine how soon they should buy your products or solutions?

Content Strategy, Hubspot CMS, Hubspot CRM, Customer Journeys, B2B Sales | Oct 20, 2021

5 Benefits of HubSpot- Salesforce Integration
5 Benefits of HubSpot-Salesforce Integration

  If you’re already on SalesForce, integrating Hubspot is like adding a booster rocket to charge up sales. Get the power of inbound marketing and integrating sales channels to align internal teams...

Hubspot Integrations, Sales Enablement, Hubspot CRM, SalesForce Integration | Oct 13, 2021

Marketing Strategy
Manage multiple brand teams and marketing campaigns with HubSpot

Each brand in a company’s portfolio demands attention from the product teams involved. The customer profiles could be vastly different, or there could be overlaps. But it is necessary to separate...

Marketing Automation, Marketing Strategy, Marketing Campaign | Oct 6, 2021

Setting up a digital store verses a real one
Setting up a digital store v/s a real one

The good news. Space is not an issue for setting up digital stores. You don’t have to worry about the inventory you can exhibit but have to ensure products bought by customers are available. In a...

Hubspot Integration, Ecommerce, Shopify | Sep 29, 2021

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