Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends

Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Are Are You You Duplicating Duplicating Marketing Marketing Tasks Tasks??
Are Are You You Duplicating Duplicating Marketing Marketing Tasks Tasks??

Did you think reading that headline was tough? If you’re using different channels for marketing without getting the complete picture, you’re duplicating a substantial chunk of your marketing...

Inbound Marketing, Hubspot Integrations, Marketing Strategy | Oct 27, 2021

Customer journeys are you a station or the destination
Customer journeys – are you a station or the destination?

Do customers arrive at your website and then click away, never to return? Or are they comfortable exploring next steps to determine how soon they should buy your products or solutions?

Content Strategy, Hubspot CMS, Hubspot CRM, Customer Journeys, B2B Sales | Oct 20, 2021

5 Benefits of HubSpot- Salesforce Integration
5 Benefits of HubSpot-Salesforce Integration

  If you’re already on SalesForce, integrating Hubspot is like adding a booster rocket to charge up sales. Get the power of inbound marketing and integrating sales channels to align internal teams...

Hubspot Integrations, Sales Enablement, Hubspot CRM, SalesForce Integration | Oct 13, 2021

Marketing Strategy
Manage multiple brand teams and marketing campaigns with HubSpot

Each brand in a company’s portfolio demands attention from the product teams involved. The customer profiles could be vastly different, or there could be overlaps. But it is necessary to separate...

Marketing Automation, Marketing Strategy, Marketing Campaign | Oct 6, 2021

Setting up a digital store verses a real one
Setting up a digital store v/s a real one

The good news. Space is not an issue for setting up digital stores. You don’t have to worry about the inventory you can exhibit but have to ensure products bought by customers are available. In a...

Hubspot Integration, Ecommerce, Shopify | Sep 29, 2021

Do you buy traffic or own it
Do you buy traffic or own it? It makes all the difference to marketing

Take a look at every single marketing expense in the budget. Then tick them off one by one. How much do you spend on display ads every month? Or on social media? How many events do the sales and...

Inbound Marketing, SEO, Digital Marketing, Website Traffic | Sep 22, 2021

The First page of Google is Mount Everest

It’s a long slog to get there. And in today’s world with over a billion websites, there’s room at the top only for those who started the journey years ago. But that’s not meant to be discouraging...

SEO, Google Algorithm | Sep 13, 2021

Stop seeing analytics like medical lab reports

The MailChimp story began with a deeper dive into analytics. The founders ran a web development company and felt that the business was not growing fast enough. Each new client sign-up took a...

Analytics, HubSpot Analytics | Sep 7, 2021

The chess game in Marketing

Marketing models break it down well about how products are bought and sold. But the real-world experience is different.  There are several stages involved and even customers may not be able to...

Marketing, Marketing Strategy | Aug 31, 2021

Keeping marketing channels well-fed

When there’s a dip in sales, the analysis is focused on where the problems were during the same month in the previous year. Only a few companies study the correlation between slashing of sales and...

Hubspot, Social Media Marketing, Marketing | Aug 24, 2021

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