Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

The Sales Tools at HubSpot have got much sharper
The Sales Tools at HubSpot have got much sharper

It’s one thing to have a great sales person who closes sales quicky and consistently meets targets. Increasing the ability of teams is what sales leaders aim for. One of the ways is personal...

Hubspot CRM | May 25, 2022

Customer Service – connecting diverse dots
Customer Service - connecting diverse dots

How customers perceive brands is dependent on their experience of the product – and to a large extent, on service if things go wrong. Going from fan to foe on a bad service call is common. However,...

Hubspot, Hubspot Service Hub | May 11, 2022

The latest product updates from HubSpot – 2
The latest product updates from HubSpot – 2

Following on the earlier post, here are recent developments that will help drive greater efficiency and processes for companies working with HubSpot.

Hubspot, Hubspot CRM | Apr 27, 2022

The latest product updates from HubSpot -1
The latest product updates from HubSpot -1

Be sure to check out new product updates because it means another set of improvements to HubSpot. All of them flow from the forums, feedback and the requests that customers and users make. They help...

Marketing Campaign, SEO Optimisation | Apr 20, 2022

Sharpen Account Based Marketing (ABM) using HubSpot
Sharpen Account Based Marketing (ABM) using HubSpot

The old wisdom was that customers chose you – but Account Based Marketing enables selective targeting of accounts companies want to sign up. As HubSpot defines it, Account-based marketing (ABM) is a...

Account Based Marketing | Apr 13, 2022

How are visitors to your site interacting? Get information with custom behavioural events
How are visitors to your site interacting?

Page view data is relatively simple. Put in a tracking code and you have it. But interactions on the page need more work. That’s where HubSpot’s behavioural event tracking comes in.

Customer Journeys, Customer Behaviour | Mar 30, 2022

Accelerate a connect with customers through personalization
Accelerate a connect with customers through personalization

We’ve all experienced the thrill that comes from being recognised, or having our preferences acted upon. If you’ve been a regular at a fine dining restaurant, the greetings from the staff and the...

Hubspot, Data Analysis | Mar 23, 2022

Workflows in HubSpot help you get a lot more done in marketing
Workflows in HubSpot help you get a lot more done in marketing

There’s strategy. There’s planning. And there’s execution. That’s precisely where workflows help to translate thinking into action. You may believe it is complex but it actually simplifies life for...

Workflow Automation, Hubspot CRM | Mar 16, 2022

Should a CRM be the foundation of your company’s marketing efforts?
Should a CRM be the foundation of your company’s marketing efforts?

Do you get emails from Amazon and Netflix? These are the giants of the business world and yet, they seem to pop into your inbox every week. Log in to Netflix and you’re sure to get a few...

Hubspot CRM | Mar 9, 2022

How do you decide between HubSpot and Marketo?
How do you decide between HubSpot and Marketo?

Marketo is built around email nurturing and automation. Which is a great point to start off on. Marketing, however needs to go far beyond and that’s where HubSpot comes into its own in ways that...

Hubspot Migration | Mar 1, 2022

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