Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Customer Service – connecting diverse dots
Customer Service - connecting diverse dots

How customers perceive brands is dependent on their experience of the product – and to a large extent, on service if things go wrong. Going from fan to foe on a bad service call is common. However,...

Hubspot, Hubspot Service Hub | May 11, 2022

The latest product updates from HubSpot – 2
The latest product updates from HubSpot – 2

Following on the earlier post, here are recent developments that will help drive greater efficiency and processes for companies working with HubSpot.

Hubspot, Hubspot CRM | Apr 27, 2022

Accelerate a connect with customers through personalization
Accelerate a connect with customers through personalization

We’ve all experienced the thrill that comes from being recognised, or having our preferences acted upon. If you’ve been a regular at a fine dining restaurant, the greetings from the staff and the...

Hubspot, Data Analysis | Mar 23, 2022

With HubSpot, plan and score well on digital marketing campaigns
With HubSpot, plan and score well on digital marketing campaigns

Several misunderstandings persist around paid advertising. You can spend money on Google campaigns in small amounts to begin with, but it all adds up. It makes sense to understand what the returns...

Hubspot, Keywords, Ad Campaigns | Feb 16, 2022

Understanding how to use video is critical to marketing
Understanding how to use video is critical to marketing

All one needs to do is look at YouTube and the way it has taken off to appreciate what a major role video has played in driving the success of the internet. From a Cisco report: Globally, consumer...

Hubspot, Marketing Strategy, Video Marketing | Feb 9, 2022

Why forms and leads go hand in hand
Why forms and leads go hand in hand

A form on a website or landing page is the point at which a potential customer takes the first step. The very act of filling it indicates interest. And the way a company responds to that interest...

Hubspot, Form, Lead Generation | Jan 12, 2022

Omnichannel marketing – still hot and happening
Omnichannel marketing – still hot and happening

In the old world of traditional marketing, it would be press, outdoor and television. That involved logistical issues, managing teams and vendors across physical geographies and the popular jargon...

Hubspot, Marketing, Social Media | Dec 22, 2021

Keeping marketing channels well-fed
Keeping marketing channels well-fed

When there’s a dip in sales, the analysis is focused on where the problems were during the same month in the previous year. Only a few companies study the correlation between slashing of sales and...

Hubspot, Social Media Marketing, Marketing | Aug 24, 2021

Too little or too much. What’s the truth about content marketing?
Too little or too much. What’s the truth about content marketing?

Going by the statistics on a site called Techjury, the numbers are striking. Over 5 million new blogs are published every day on WordPress, a popular web platform. However, what we should examine is...

Hubspot, Content Marketing | Aug 17, 2021

Video can amplify your marketing game
Video can amplify your marketing game

One of the biggest areas of growth in HubSpot’s State of Marketing Report was video. Uploads increased by a staggering 80% year on year. And here’s an extract that could make you consider creating...

Hubspot, Marketing Strategy | Aug 4, 2021

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