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Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships
Customer Service - connecting diverse dots
How customers perceive brands is dependent on their experience of the product – and to a large extent, on service if things go wrong. Going from fan to foe on a bad service call is common. However,...
Hubspot, Hubspot Service Hub | May 11, 2022
The latest product updates from HubSpot – 2
Following on the earlier post, here are recent developments that will help drive greater efficiency and processes for companies working with HubSpot.
Hubspot, Hubspot CRM | Apr 27, 2022
Accelerate a connect with customers through personalization
We’ve all experienced the thrill that comes from being recognised, or having our preferences acted upon. If you’ve been a regular at a fine dining restaurant, the greetings from the staff and the...
Hubspot, Data Analysis | Mar 23, 2022
With HubSpot, plan and score well on digital marketing campaigns
Several misunderstandings persist around paid advertising. You can spend money on Google campaigns in small amounts to begin with, but it all adds up. It makes sense to understand what the returns...
Hubspot, Keywords, Ad Campaigns | Feb 16, 2022
Understanding how to use video is critical to marketing
All one needs to do is look at YouTube and the way it has taken off to appreciate what a major role video has played in driving the success of the internet. From a Cisco report: Globally, consumer...
Hubspot, Marketing Strategy, Video Marketing | Feb 9, 2022
Why forms and leads go hand in hand
A form on a website or landing page is the point at which a potential customer takes the first step. The very act of filling it indicates interest. And the way a company responds to that interest...
Hubspot, Form, Lead Generation | Jan 12, 2022
Omnichannel marketing – still hot and happening
In the old world of traditional marketing, it would be press, outdoor and television. That involved logistical issues, managing teams and vendors across physical geographies and the popular jargon...
Hubspot, Marketing, Social Media | Dec 22, 2021
Keeping marketing channels well-fed
When there’s a dip in sales, the analysis is focused on where the problems were during the same month in the previous year. Only a few companies study the correlation between slashing of sales and...
Hubspot, Social Media Marketing, Marketing | Aug 24, 2021
Too little or too much. What’s the truth about content marketing?
Going by the statistics on a site called Techjury, the numbers are striking. Over 5 million new blogs are published every day on WordPress, a popular web platform. However, what we should examine is...
Hubspot, Content Marketing | Aug 17, 2021
Video can amplify your marketing game
One of the biggest areas of growth in HubSpot’s State of Marketing Report was video. Uploads increased by a staggering 80% year on year. And here’s an extract that could make you consider creating...
Hubspot, Marketing Strategy | Aug 4, 2021