Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Assigning leads to associates outside HubSpot – and organising them
Assigning leads to associates outside HubSpot – and organising them

In most cases, companies look to generate leads for sales departments within. But there are situations where the lead needs to be directed to associates like resellers or partners who do not have...

Hubspot | Jan 31, 2023

Exploring smart content possibilities
Exploring smart content possibilities

When people read about smart content in HubSpot, they assume it is about serving the right content to the right audience. That’s part of the definition but it starts with understanding who your...

Hubspot | Jan 23, 2023

HubDB -the versatile way to manage diverse web content requirements
HubDB -the versatile way to manage diverse web content requirements

Companies change over time. Employees join and leave. Clients are added and some of them remain active while others may drop off. Personnel at client locations change. People get promoted within...

Hubspot, HubDB | Jan 17, 2023

How many social media channels should a brand be on
How many social media channels should a brand be on?

Omnichannel social media marketing is what brands follow. They don’t want to lose out on customers who flip between channels. Since you have to go into programmatic to follow them around all the...

Hubspot, Social Media Marketing | Jan 2, 2023

Does long content work better on web pages than short content?
Does long content work better on web pages than short content?

This is an ongoing debate that carried over from traditional advertising and continues in the digital realm. There are those who believe that well-written long content has the best chance to convince...

Hubspot | Dec 26, 2022

How to get the best out of a chatbot
How to get the best out of a chatbot

By now, most of us have had at least a few interactions with chatbots. They seem like a good starting point to know more about a company’s offerings. However, the experience leaves a lot to be...

Hubspot | Dec 16, 2022

Testing content is just as important as creating it. HubSpot helps with both
Testing content is just as important as creating it. HubSpot helps with both

Creating good content isn’t easy, as creators and companies will testify. They go through several ‘dry’ patches when nothing seems to happen and then all of a sudden, they hit a patch when it...

Hubspot | Dec 14, 2022

Organise leads by events to find the most productive ones
Organise leads by events to find the most productive ones

Lead management may be simple to begin with. As the number of events a company attends ramps up, it starts getting complicated. It is useful to know when a meeting happened and then how long the...

Hubspot | Dec 12, 2022

Use HubSpot to run your remarketing
Use HubSpot to run your remarketing

To begin with, is remarketing the same as retargeting? There is a subtle difference. Retargeting is about using paid media to influence people who have already visited your website or landing page...

Hubspot | Dec 8, 2022

Getting more from custom data in HubSpot
Getting more from custom data in HubSpot

Creating and reading reports is a job that takes extra effort. People are happy to hear conclusions and inferences rather than dive into the deep end themselves. It is a lot like deciphering annual...

Hubspot | Dec 6, 2022

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