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Insights and Trends
Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships
Keeping marketing channels well-fed
When there’s a dip in sales, the analysis is focused on where the problems were during the same month in the previous year. Only a few companies study the correlation between slashing of sales and...
Hubspot, Social Media Marketing, Marketing | Aug 24, 2021
Too little or too much. What’s the truth about content marketing?
Going by the statistics on a site called Techjury, the numbers are striking. Over 5 million new blogs are published every day on WordPress, a popular web platform. However, what we should examine...
Hubspot, Content Marketing | Aug 17, 2021
Video can amplify your marketing game
One of the biggest areas of growth in HubSpot’s State of Marketing Report was video. Uploads increased by a staggering 80% year on year. And here’s an extract that could make you consider creating...
Hubspot, Marketing Strategy | Aug 4, 2021
Seek and you shall find your inbound marketing mantra
Let’s look at a simple human dynamic. At parties and networking events, groups cluster around some individuals. Then, there are loners who look down into their mobile phones waiting for people to...
Inbound Marketing, Hubspot | Jul 19, 2021
We’ve changed in the last 3 years. That’s what our new website reflects
There’s nothing like implementing change to explain it to clients. When we engage on jobs, there’s a set of questions we ask. And this time, we turned it on ourselves.
Hubspot, Marketing Strategy | Jun 25, 2021
Guess who used landing pages first?
They’re now part of every marketer’s arsenal but the brand that first used them to drive up sales goes all the way back to 2003. Seems strange that it’s almost a couple of decades old right now....
Hubspot, Landing Pages | Jun 12, 2021
What percentage of your marketing strategy gets executed?
50% or more? Are you able to ensure that marketing strategy worked out at huge executive cost and time gets translated on the ground? There are steps required to make it happen. The strategy...
Hubspot, Marketing Strategy | Jun 2, 2021
The rocket launch principle in marketing
There doesn’t seem to be an obvious connection. What has space travel got to do with marketing a product? And yet, every marketing manager who has launched a product or even been involved with one...
Hubspot, Content Marketing | May 16, 2021
Can your website become a highly productive salesperson?
Great sales people have their own special tactics to land a sale. They are good at reading customers' minds. They know when to talk and when to keep quiet. They know the value of being...
Hubspot, Hubspot CMS | May 3, 2021
How often do you check on customers using your product?
It’s better than asking customers what they want A company manufacturing a product believes they’ve taken largely care of major issues before it reaches customers. It’s just the first step. If the...
Hubspot, Hubspot CMS | Apr 28, 2021