Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Why forms and leads go hand in hand
Why forms and leads go hand in hand

A form on a website or landing page is the point at which a potential customer takes the first step. The very act of filling it indicates interest. And the way a company responds to that interest...

Hubspot, Form, Lead Generation | Jan 12, 2022

Omnichannel marketing – still hot and happening
Omnichannel marketing – still hot and happening

In the old world of traditional marketing, it would be press, outdoor and television. That involved logistical issues, managing teams and vendors across physical geographies and the popular jargon...

Hubspot, Marketing, Social Media | Dec 22, 2021

Keeping marketing channels well-fed
Keeping marketing channels well-fed

When there’s a dip in sales, the analysis is focused on where the problems were during the same month in the previous year. Only a few companies study the correlation between slashing of sales and...

Hubspot, Social Media Marketing, Marketing | Aug 24, 2021

Too little or too much. What’s the truth about content marketing?
Too little or too much. What’s the truth about content marketing?

Going by the statistics on a site called Techjury, the numbers are striking. Over 5 million new blogs are published every day on WordPress, a popular web platform. However, what we should examine...

Hubspot, Content Marketing | Aug 17, 2021

Video can amplify your marketing game
Video can amplify your marketing game

One of the biggest areas of growth in HubSpot’s State of Marketing Report was video. Uploads increased by a staggering 80% year on year. And here’s an extract that could make you consider creating...

Hubspot, Marketing Strategy | Aug 4, 2021

Seek and you shall find your inbound marketing mantra
Seek and you shall find your inbound marketing mantra

Let’s look at a simple human dynamic. At parties and networking events, groups cluster around some individuals. Then, there are loners who look down into their mobile phones waiting for people to...

Inbound Marketing, Hubspot | Jul 19, 2021

We’ve changed in the last 3 years. That’s what our new website reflects
We’ve changed in the last 3 years. That’s what our new website reflects

There’s nothing like implementing change to explain it to clients. When we engage on jobs, there’s a set of questions we ask. And this time, we turned it on ourselves.

Hubspot, Marketing Strategy | Jun 25, 2021

Guess who used landing pages first?
Guess who used landing pages first?

They’re now part of every marketer’s arsenal but the brand that first used them to drive up sales goes all the way back to 2003. Seems strange that it’s almost a couple of decades old right now....

Hubspot, Landing Pages | Jun 12, 2021

What percentage of your marketing strategy gets executed?
What percentage of your marketing strategy gets executed?

50% or more? Are you able to ensure that marketing strategy worked out at huge executive cost and time gets translated on the ground? There are steps required to make it happen. The strategy...

Hubspot, Marketing Strategy | Jun 2, 2021

The rocket launch principle in marketing
The rocket launch principle in marketing

There doesn’t seem to be an obvious connection. What has space travel got to do with marketing a product? And yet, every marketing manager who has launched a product or even been involved with one...

Hubspot, Content Marketing | May 16, 2021

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