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Insights and Trends
Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships
Seek and you shall find your inbound marketing mantra
Let’s look at a simple human dynamic. At parties and networking events, groups cluster around some individuals. Then, there are loners who look down into their mobile phones waiting for people to...
Inbound Marketing, Hubspot | Jul 19, 2021
We’ve changed in the last 3 years. That’s what our new website reflects
There’s nothing like implementing change to explain it to clients. When we engage on jobs, there’s a set of questions we ask. And this time, we turned it on ourselves.
Hubspot, Marketing Strategy | Jun 25, 2021
Guess who used landing pages first?
They’re now part of every marketer’s arsenal but the brand that first used them to drive up sales goes all the way back to 2003. Seems strange that it’s almost a couple of decades old right now....
Hubspot, Landing Pages | Jun 12, 2021
What percentage of your marketing strategy gets executed?
50% or more? Are you able to ensure that marketing strategy worked out at huge executive cost and time gets translated on the ground? There are steps required to make it happen. The strategy...
Hubspot, Marketing Strategy | Jun 2, 2021
The rocket launch principle in marketing
There doesn’t seem to be an obvious connection. What has space travel got to do with marketing a product? And yet, every marketing manager who has launched a product or even been involved with one...
Hubspot, Content Marketing | May 16, 2021
Can your website become a highly productive salesperson?
Great sales people have their own special tactics to land a sale. They are good at reading customers' minds. They know when to talk and when to keep quiet. They know the value of being...
Hubspot, Hubspot CMS | May 3, 2021
How often do you check on customers using your product?
It’s better than asking customers what they want A company manufacturing a product believes they’ve taken largely care of major issues before it reaches customers. It’s just the first step. If the...
Hubspot, Hubspot CMS | Apr 28, 2021
For better lead conversions, Use the HubSpot flywheel
The slip between cup and lip Marketing and sales is all about managing leads well – getting customers to move with minimal friction from entry points to conversion. Some customers will advance...
Hubspot, HubSpot Flywheel | Apr 13, 2021
What parts of marketing should you automate?
Is that a tough question? The easy answer – the repetitive stuff. But can you truly identify what is repetitive and what is not? To do that, you have to evaluate where you and your team spend the...
Hubspot, Marketing Automation | Mar 30, 2021
Why HubSpot is more than a CRM
At the first level Customer Relationship Management (CRM) is about managing several aspects of a customer relationship – from the time customers have expressed a willingness to engage right...
Hubspot, Hubspot CRM | Mar 22, 2021