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Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships
Why does your website need to keep getting better? Part 2
In the previous post, the emphasis was on tracking customer response and making modifications after studying them. There is another important aspect that you must improve at the foundational level....
Why does your website need to keep getting better?
When you first build your company website, it is about what you think should go into it. Then, your customers visit, some of them engage and leave comments or ask questions. Then, you make changes to...
Hubspot | Mar 9, 2023
Which buttons on a website should be a Call to Action (CTA)?
The best way to answer that question is to decide whether you’re going to track a customer action and what the purpose is. The attraction of keeping every button as a CTA is that it captures some...
Hubspot | Mar 1, 2023
How many digital tools are you using at your company?
The needs of a growing company ramp up over time. As it grows, tools that help automation are bought on an as-needed basis because it helps with one particular function. For meeting that need, the...
Hubspot CRM | Feb 22, 2023
How Growth Grader from HubSpot helps focus Marketing and Sales efforts
Growth at most times depends on keeping track of lead generation and conversion rates, the time it takes to convert leads, the prospecting cycle and so on. Now, while there could be multiple...
Hubspot, Marketing Automation | Feb 16, 2023
When should content be gated?
With the onset of paywalls in media, the concept of ‘gating’ content became widespread. Earlier, website content was largely available for free in an effort to attract visitors. Once traffic built...
Hubspot, Content Marketing | Feb 8, 2023
Assigning leads to associates outside HubSpot – and organising them
In most cases, companies look to generate leads for sales departments within. But there are situations where the lead needs to be directed to associates like resellers or partners who do not have...
Hubspot | Jan 31, 2023
Exploring smart content possibilities
When people read about smart content in HubSpot, they assume it is about serving the right content to the right audience. That’s part of the definition but it starts with understanding who your...
Hubspot | Jan 23, 2023
HubDB -the versatile way to manage diverse web content requirements
Companies change over time. Employees join and leave. Clients are added and some of them remain active while others may drop off. Personnel at client locations change. People get promoted within...
Go deeper into workflows with HubSpot
Repeating mundane tasks, gathering information within a set period to create reports, automating responses to common questions, triggering emails when a lead form is filled up – these are what...
Hubspot Workflow | Jan 9, 2023