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Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships
Tracking and reporting additional revenues post-merger in HubSpot
When a company takes over another existing business, several systems must be merged. Apart from compatibility issues, one of the most important tracking points is the additional revenue generated...
Hubspot Integration | Sep 19, 2023
Setting workflows for customer follow ups in HubSpot
One of the underrated qualities of salespeople is persistence. To some, it comes naturally and they are organized about it, setting up personal reminders and getting back to prospects at the...
Workflow Automation, Hubspot Workflow | Sep 13, 2023
The difference between selling and upselling – managing in HubSpot
Depending on the product categories a company operates in, there are multiple possibilities for deals. It is not as if a single customer brings in fixed and consistent revenue. There could be ...
Automating lead distribution in HubSpot
As companies grow and spread geographically, generating leads, scoring them, and assigning them to the right teams becomes more complex. The cost of generating a lead keeps rising when conversion...
Hubspot, Sales Enablement, Lead Generation | Aug 29, 2023
Approach lead scores as strategy in HubSpot, not a mechanical process
There is a tendency for most companies to focus on recent leads. And since there are instances where the lead time from inquiry to conversion is short, it builds a bias as well.
Hubspot, Lead Generation | Aug 24, 2023
What ChatSpot - Hubspot’s AI assistant, does for sales and marketing?
There is a lot of media buzz around generative AI. That buzz, however, needs to translate into actual benefits for working teams. And that is what this post covers. It is a work in progress, and...
Using HubSpot to manage paid media
There is no getting away from it. To track and get through to the right audience from your website for your service and product offerings, you must use Google, Facebook, or LinkedIn. That is where...
Hubspot, Marketing Campaign | Aug 4, 2023
Fine tuning HubSpot’s CRM – the customization possibilities
The power of leveraging HubSpot’s CRM comes from the way it can be customized and extended to manage processes within a company. At the base level, it is a repository of all interactions the company...
CRM, Hubspot CRM | Jul 21, 2023
Build a foundation and the rules to track campaigns in HubSpot
It would be nice if customers followed the same buying rules, but that is asking for the impossible. Working out customer journeys is important because it lists all the stages a customer is likely to...
Hubspot, Marketing Campaign | Jul 14, 2023