Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Use AI for sales and marketing. But it is not a cure-all
Use AI for sales and marketing. But it is not a cure-all

Think of the following scenario. A company generates 2 blog posts and 14 social media posts every week. One of the biggest promises of AI is that it helps to cut the time involved in generating ideas...

Marketing Automation, Marketing Technology, AI | Jun 25, 2023

Get all franchisees on the same page with HubSpot
Get all franchisees on the same page with HubSpot

When franchisees operate in different cities, it can get hard to get them all working together. While marketing material and collateral is sent out from a central marketing office, how they are used...

Marketing Technology, Hubspot CRM | Feb 2, 2022

How WhatsApp Chatbots can help foster a thriving teaching-learning environment in Educational Institutions?
How WhatsApp Chatbots can help foster a thriving teaching-learning environment in Educational Institutions?

These days, the WhatsApp notification sound is the alarm for my son to sit down for his studies. Yesterday, I sent a two-minute video recording of my son narrating a story as part of his oral...

Marketing Technology, Conversational Marketing | Aug 31, 2020

WhatsApp Chatbots - the go to HR Assistant for seamless People Management
WhatsApp Chatbots - the go to HR Assistant for seamless People Management

Would you agree that Employee experience is the key to customer experience? Then Human resource management should no longer be an administrative function that is merely transactional. Your Human...

Marketing Automation, Marketing Technology | Aug 17, 2020

WhatsApp Business Automation
Why could WhatsApp Business Automation be the most influential digital communication channel for Retailers?

Did you know that the average WhatsApp user checks WhatsApp (the most used messaging app), 23 times a day? For sure, WhatsApp is fast becoming the new consumer to business messaging platform. And...

Marketing Technology, Conversational Marketing | Aug 10, 2020

Businesses Using WhatsApp Chatbots
How are Businesses Using WhatsApp Chatbot And For What?

It is no surprise that WhatsApp is among the top 7 business apps or software used by Indian companies. With more than 82 percent of internet users in India, Indian Businesses both small and large are...

Marketing Automation, Marketing Technology, Digital Assistants | Aug 3, 2020

Whatsapp Automation and Integration for Customer Experience Marketing
Whatsapp Automation and Integration for Customer Experience Marketing

With possibly 1/4th of the world's WhatsApp users in India, it is ‘the largest’ active user base for WhatsApp in the world. There are mind boggling stats around WhatsApp usage - if you love this kind...

Marketing Technology, Hubspot Integrations | Jul 27, 2020

Geofencing_eBook_v1
AN AWESOME GUIDE TO GEOFENCING MARKETING

Geofencing allows marketing companies to identify a user’s intent by checking their location and seeing if relevant products or ads can be shown to that user. With the potential to revolutionize your...

Marketing Technology, Geofencing, Programmatic Advertising | Nov 1, 2019

Geofencing3
A guide to Geofencing Marketing - Part 3

Wait, did you think our guide to Geofencing marketing was over? As a bonus, we wanted to cover a few extra topics that are definitely worth considering when deploying your own geofencing campaign or...

Marketing Technology, Geofencing | Oct 18, 2019

Step Up Your Marketing Game With HubSpot
Step Up Your Marketing Automation Game With HubSpot

51% of companies in the market right now are currently using Marketing Automation and over half of the B2B companies plan to adopt it. – Email Monday “The Ultimate Marketing Automation Stats”

Hubspot, Marketing Automation, Marketing Technology | Apr 11, 2019

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