
Play the long game. Own your customer relationships.
If you buy customer lists from database companies, no matter how genuine they are, you’re technically ‘renting’ a customer. You don’t own the contact because the customer knows nothing about you....
Email Marketing, Hubspot CRM | Aug 24, 2022

Make a power move. Connect email and CRM
Email contact lists typically include the name, email address, designation and possibly phone numbers. But by connecting email and CRM, there’s a whole lot of leverage possible. Without having to go...
Email Marketing, Hubspot CRM | Dec 29, 2021

The Marketing Tech Stack Sandwich
Lots of marketing elements have to come together and work in perfect co-ordination. Parts of it are constant but you can always change some of the layers within the stack and observe the effects. And...
Email Marketing, Hubspot CMS | Jul 1, 2021

How to create an effective email onboarding sequence?
Did you know that over half the world’s population is using email in 2020? Email Statistics Report for 2020-24 states that ‘Email is still the most pervasive form of communication for both business...
Email Marketing, Email Deliverability | Oct 27, 2020

The Mobile Era of Email Marketing
Return Path did a survey recently, showing a massive change in the world of Email Marketing. The survey found that 55% of emails are opened using mobile phones, when compared to five years earlier....
Email Marketing | Nov 6, 2017

Email Marketing Does Not Work For B2B Businesses. Does It?
Don’t outsource it because it is boring and time consuming. It is your product/service, after all. Make sure your lists are scrubbed for invalid email ids. Don’t ignore your email template and the...
Email Marketing | Dec 18, 2015