Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Play the long game. Own your customer relationships.
Play the long game. Own your customer relationships.

If you buy customer lists from database companies, no matter how genuine they are, you’re technically ‘renting’ a customer. You don’t own the contact because the customer knows nothing about you....

Email Marketing, Hubspot CRM | Aug 24, 2022

Make a power move. Connect email and CRM
Make a power move. Connect email and CRM

Email contact lists typically include the name, email address, designation and possibly phone numbers. But by connecting email and CRM, there’s a whole lot of leverage possible. Without having to go...

Email Marketing, Hubspot CRM | Dec 29, 2021

The Marketing Tech Stack Sandwich
The Marketing Tech Stack Sandwich

Lots of marketing elements have to come together and work in perfect co-ordination. Parts of it are constant but you can always change some of the layers within the stack and observe the effects. And...

Email Marketing, Hubspot CMS | Jul 1, 2021

How to create an effective email onboarding sequence?
How to create an effective email onboarding sequence?

Did you know that over half the world’s population is using email in 2020? Email Statistics Report for 2020-24 states that ‘Email is still the most pervasive form of communication for both business...

Email Marketing, Email Deliverability | Oct 27, 2020

The Mobile Era of Email Marketing
The Mobile Era of Email Marketing

Return Path did a survey recently, showing a massive change in the world of Email Marketing. The survey found that 55% of emails are opened using mobile phones, when compared to five years earlier....

Email Marketing | Nov 6, 2017

Email Marketing Does Not Work For B2B Businesses. Does It?
Email Marketing Does Not Work For B2B Businesses. Does It?

Don’t outsource it because it is boring and time consuming. It is your product/service, after all. Make sure your lists are scrubbed for invalid email ids. Don’t ignore your email template and the...

Email Marketing | Dec 18, 2015

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