
Boost Marketing with SMS Messages in HubSpot
If you're looking to boost your marketing efforts and engage more directly with your customers, HubSpot's SMS tool can be a powerful asset.
Marketing Automation | Sep 22, 2023

Use AI for sales and marketing. But it is not a cure-all
Think of the following scenario. A company generates 2 blog posts and 14 social media posts every week. One of the biggest promises of AI is that it helps to cut the time involved in generating ideas...
Marketing Automation, Marketing Technology, AI | Jun 25, 2023

How Growth Grader from HubSpot helps focus Marketing and Sales efforts
Growth at most times depends on keeping track of lead generation and conversion rates, the time it takes to convert leads, the prospecting cycle and so on. Now, while there could be multiple...
Hubspot, Marketing Automation | Feb 16, 2023

How HubSpot works as a sales productivity system
Experienced sales people have devised their own ways of managing leads, customer contacts, reminders and to-do lists. The problem is that most of these are separate. The customer details could be on...
Marketing Automation, Hubspot CRM | Jun 1, 2022

Manage multiple brand teams and marketing campaigns with HubSpot
Each brand in a company’s portfolio demands attention from the product teams involved. The customer profiles could be vastly different, or there could be overlaps. But it is necessary to separate...
Marketing Automation, Marketing Strategy, Marketing Campaign | Oct 6, 2021

Cold leads. Warm leads. Hot leads. What have you missed?
An enquiry is made on your website. Or a customer shows signs of interest during a call. There’s an internal process to define where attention should be paid. Here’s the thing. If there is no...
Marketing Automation, Hubspot CRM | Aug 10, 2021

Dip your toes, paddle or dive deep into HubSpot
There’s no hard and fast rule about where to start off with HubSpot. No long-term commitment to be made. Your website may be hosted on WordPress and you can still use HubSpot landing pages to...
Marketing Automation, Hubspot Integrations | Jul 28, 2021

What parts of marketing should you automate?
Is that a tough question? The easy answer – the repetitive stuff. But can you truly identify what is repetitive and what is not? To do that, you have to evaluate where you and your team spend the...
Hubspot, Marketing Automation | Mar 30, 2021

WhatsApp Chatbots - the go to HR Assistant for seamless People Management
Would you agree that Employee experience is the key to customer experience? Then Human resource management should no longer be an administrative function that is merely transactional. Your Human...
Marketing Automation, Marketing Technology | Aug 17, 2020

How are Businesses Using WhatsApp Chatbot And For What?
It is no surprise that WhatsApp is among the top 7 business apps or software used by Indian companies. With more than 82 percent of internet users in India, Indian Businesses both small and large are...
Marketing Automation, Marketing Technology, Digital Assistants | Aug 3, 2020