Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

How Growth Grader from HubSpot helps focus Marketing and Sales efforts
How Growth Grader from HubSpot helps focus Marketing and Sales efforts

Growth at most times depends on keeping track of lead generation and conversion rates, the time it takes to convert leads, the prospecting cycle and so on. Now, while there could be multiple...

Hubspot, Marketing Automation | Feb 16, 2023

How HubSpot works as a sales productivity system
How HubSpot works as a sales productivity system

Experienced sales people have devised their own ways of managing leads, customer contacts, reminders and to-do lists. The problem is that most of these are separate. The customer details could be on...

Marketing Automation, Hubspot CRM | Jun 1, 2022

Marketing Strategy
Manage multiple brand teams and marketing campaigns with HubSpot

Each brand in a company’s portfolio demands attention from the product teams involved. The customer profiles could be vastly different, or there could be overlaps. But it is necessary to separate...

Marketing Automation, Marketing Strategy, Marketing Campaign | Oct 6, 2021

Cold leads. Warm leads. Hot leads. What have you missed?
Cold leads. Warm leads. Hot leads. What have you missed?

An enquiry is made on your website. Or a customer shows signs of interest during a call. There’s an internal process to define where attention should be paid. Here’s the thing. If there is no...

Marketing Automation, Hubspot CRM | Aug 10, 2021

Dip your toes, paddle or dive deep into HubSpot
Dip your toes, paddle or dive deep into HubSpot

There’s no hard and fast rule about where to start off with HubSpot. No long-term commitment to be made. Your website may be hosted on WordPress and you can still use HubSpot landing pages to...

Marketing Automation, Hubspot Integrations | Jul 28, 2021

What parts of marketing should you automate?
What parts of marketing should you automate?

Is that a tough question? The easy answer – the repetitive stuff. But can you truly identify what is repetitive and what is not? To do that, you have to evaluate where you and your team spend the...

Hubspot, Marketing Automation | Mar 30, 2021

WhatsApp Chatbots - the go to HR Assistant for seamless People Management
WhatsApp Chatbots - the go to HR Assistant for seamless People Management

Would you agree that Employee experience is the key to customer experience? Then Human resource management should no longer be an administrative function that is merely transactional. Your Human...

Marketing Automation, Marketing Technology | Aug 17, 2020

Businesses Using WhatsApp Chatbots
How are Businesses Using WhatsApp Chatbot And For What?

It is no surprise that WhatsApp is among the top 7 business apps or software used by Indian companies. With more than 82 percent of internet users in India, Indian Businesses both small and large are...

Marketing Automation, Marketing Technology, Digital Assistants | Aug 3, 2020

Challenges Faced By Marketers and How Marketing Automation Can Help Them Overcome
Challenges Faced By Marketers And How Marketing Automation Can Help Them Overcome

As a marketer, you will face challenging goals and you are probably expected to generate desired outcomes in less time. Without proper tools and processes, achieving your goals and demonstrating the...

Marketing Automation | Jun 14, 2019

Step Up Your Marketing Game With HubSpot
Step Up Your Marketing Automation Game With HubSpot

51% of companies in the market right now are currently using Marketing Automation and over half of the B2B companies plan to adopt it. – Email Monday “The Ultimate Marketing Automation Stats”

Hubspot, Marketing Automation, Marketing Technology | Apr 11, 2019

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