Choosing the Right OneSignal Plan: A Partner’s Guide

If you’ve started exploring customer engagement platforms, chances are you’ve come across OneSignal. It is one of the most popular messaging platforms, powering push notifications, in-app messaging, SMS, and email for millions of businesses worldwide. 

OneSignal offers multiple plans, with each tier — Free, Growth, Professional, and Enterprise — providing different capabilities, pricing, and levels of support.  

As an official OneSignal Partner, we help businesses navigate these choices, align them with growth goals, and set up OneSignal for long-term success. 

Here’s our Partner’s Guide to choosing the right OneSignal Plan for your business. 

Why Choosing the Right Plan Matters

OneSignal is more than just a notification tool. Choosing the right plan impacts:

• Scalability: Will it support your growth in 6 months ot 2 years?

• Compliance: Does it meet your data governance and privacy needs?
• ROI: Are you paying only for what you need, or leaving money on the table?

We’ve seen companies delay upgrading until customer churn rises or they gain so many users that they are not able to retain effectively, without using the features they are paying for. 

OneSignal Free Plan

A great starting point for experimenting with notifications.

What You Get

• Unlimited mobile and web push notifications
• Basic segmentation and scheduling
• Standard Analytics and dashboard access

Who’s it for

• Startups and MVPs
• Small e-commerce shops are testing push notifications
• Apps validating retention strategies

Partner Tip

The free plan lets you send out an unlimited number of notifications, irrespective of the number of users you have acquired. This is a fantastic option for experimenting with use cases. 

However, you may encounter restrictions on the number of journeys you can execute, and you can utilise other features, such as Data Tags, for segmentation. You’re not making full use of the platform if you are not sending targeted messages to your users. 

We’ve seen teams spend months and years trying to “hack” user acquisition with just the free plan, when moving to the growth or professional plan would’ve paid for itself in weeks. 

As partners, we help Free users set up opt-in prompts, tagging, and segmentation correctly, so scaling up later is seamless.

OneSignal Growth Plan

Where ROI starts showing up.

What You Get

• Advanced Segmentation and Personalisation
• A/B testing to optimise messaging
• CRM and eCommerce integrations
• Advanced delivery scheduling and analytics

Who Its For

• Growing SaaS businesses
• eCommerce brands running campaigns across multiple channels
• Media apps driving engagement with dynamic content

Partner Tip

Growth is where you start seeing real ROI. Features like A/B testing and CRM integration unlock serious retention wins. 

We often work with clients here to:

• Automate journeys (welcome series, cart abandonment flows)
• Interpret analytics and fine-tune campaigns

OneSignal Professional Plan

Designed for scale, compliance, and advanced control.

What You Get

• Priority Support and advanced delivery controls
• Enhanced data privacy and compliance tools
• Audience scaling for millions of subscribers
• Advanced reporting

Who It’s For

• Mid-to-large companies
• Heavily regulated industries (finance, healthcare, pharma)
• Teams needing guaranteed performance at scale

Partner Tip

At this level, the challenge shifts from “sending more notifications” to “governing messaging responsibly.”

We help professional clients with:

• GDPR and CCPA compliance audits
• Deliverability Optimisation
• Reporting setups for leadership teams

For many businesses, Professional is the turning point between campaigning and building a truly data-driven engagement engine. 

OneSignal Enterprise Plan

Built for complex, global businesses with mission-critical needs.

What You Get

• Custom SLAs and uptime guarantees
• Dedicated account manager
• Full Data Export capabilities
• Complex, multi-system integrations

Who It’s For

• Global businesses with large user bases
• Apps requiring 24/7 guaranteed support
• Companies with custom workflows that need deep integration

Partner Tip

Enterprise success is less about features and more about architecture. We step in to help with:

• Migration from legacy systems
• Setting up data pipelines and warehouses
• Designing multi-channel engagement at scale

For companies at this level, OneSignal becomes a core infrastructure piece, not just a marketing tool.

Why Work with a OneSignal Partner?

OneSignal provides the platform. Partners provide the expertise. Here’s how we add value:

• Implementation: Correct setup of SDKs, tagging, and opt-ins.
• Integrations: CRM, analytics, eCommerce, or data warehouses.
• Compliance: GDPR/CCPA readiness and secure messaging.
• Migration: From Free to Enterprise, or from another platform.
• Optimisation: Continuous testing, reporting, and strategy updates.
  
  

Simply put: we make sure you don’t just “have OneSignal” but actually use it to drive measurable growth.

Choosing the right OneSignal plan doesn’t need to be overwhelming. Each plan serves a clear purpose—what matters is aligning it with your stage of growth and your business goals.

As a OneSignal Partner, we’ve helped startups, scale-ups, and enterprises unlock the full potential of OneSignal. If you’re evaluating which plan is right for you or wondering when to upgrade, we’d love to guide you.

 Book a OneSignal Plan Consultation to map your business needs to the right plan and start driving better engagement today.