Social Networking Through The Age-Groups

Social Networking Through The Age-Groups

EARLY ST-AGES

The first form of social media was created in 1997, by financial analyst Andrew Weinrich. Named ‘six degrees’, it was based on the theory that people all over the world could be connected using the internet. In the early 2000s, sites like LinkedIn, Orkut and Myspace came out, and social media sites started gaining popularity.

By the start of this decade, it had become a trend for everyone under the age of 30 to have at least one social media account. Now, there are hundreds of social media websites, the most popular ones being Facebook, Twitter, Instagram and Snapchat.

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EXCITED TEEN-AGE

Social networks have now become a part of day-to-day life. Teenagers (say 13-17 years) are the largest user community of Snapchat - an app in which users’ chat using pictures and videos that vapourise after the recipient views it. Not to mention the amazing snap filters that let you wear a range of very funny looks – exciting app for the ‘ever-exited’ teenagers.

When these young ones move from high school to college, they shift allegiance to Instagram. Most often, this happens because the same individuals have started making memories they want to capture and share, seeing as these don’t vapourise, it’s perfect.

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SOCIAL NETWORKS AS PLATFORMS

Indian Instagrammers are not only using this platform for posting pictures and connecting to their friends but are also following brands on Instagram. Indian users discover and follow trends in music, travel, food, photography, technology, fashion, sports and celebrity lifestyle.

ENG-AGE EMPLOYMENT

After college people are ready to check into the corporate world. They create a profile on LinkedIn and Facebook (if they haven’t already). Between Facebook and Instagram, the lines blur as some think FB (as generation X refer to it) is less for documentation endeavours and more for information learning and (taking latest trends into account) meme sharing.

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WHAT'S ALL THE R-AGE?

Snapchat, Instagram and Facebook are ‘app-brands’ that youngsters wish to associate themselves to make a ‘statement’ saying they have arrived into ‘that’ age-group.

Young networkers come across several new apps and mobile devices. If they are an ardent Instagrammer then, they would pick the latest device that’s got the best camera and necessary applications, Snapchat would require the best RAM for a fast operating system, etc.

OLD-AGE APPLICATIONS

Messaging apps like WhatsApp, FB Messenger and Hike do get used on the side for sorting out day to day issues. Like for example, SMS costs over holidays skyrocket. With sending messages online using a variety of apps to choose from, problem solved including finding out where someone is at all hours of the day. Office procedures can be simplified with images and documents sent at a touch of a button. These applications serve a purpose and do not play into any promotional sphere lacking the ‘brand-kick’ that the post-millennial (Gen Z) are often looking for.

As companies started developing these apps, they were trying to find their niche (demography) – as they dug deeper, the teen to adult route-map for apps happened unintentionally – call it an evolution of apps for the young-world.

   

About The Author

Ajitha
ajithak.mj@blueoshan.com

Business development and HubSpot CMS Blog Writer

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