
How many social media channels should a brand be on?
Omnichannel social media marketing is what brands follow. They don’t want to lose out on customers who flip between channels. Since you have to go into programmatic to follow them around all the...
Hubspot, Social Media Marketing | Jan 2, 2023

Does long content work better on web pages than short content?
This is an ongoing debate that carried over from traditional advertising and continues in the digital realm. There are those who believe that well-written long content has the best chance to convince...
Hubspot | Dec 26, 2022

The more people adopt CRM within, the higher the revenue potential.
There are times when companies hit a high growth phase. New talent is recruited and onboarded into the company. And every business is built around its customers and the ability to serve them.
Hubspot CRM | Dec 19, 2022

How to get the best out of a chatbot
By now, most of us have had at least a few interactions with chatbots. They seem like a good starting point to know more about a company’s offerings. However, the experience leaves a lot to be...
Hubspot | Dec 16, 2022

Testing content is just as important as creating it. HubSpot helps with both
Creating good content isn’t easy, as creators and companies will testify. They go through several ‘dry’ patches when nothing seems to happen and then all of a sudden, they hit a patch when it...
Hubspot | Dec 14, 2022

Organise leads by events to find the most productive ones
Lead management may be simple to begin with. As the number of events a company attends ramps up, it starts getting complicated. It is useful to know when a meeting happened and then how long the...
Hubspot | Dec 12, 2022

Use HubSpot to run your remarketing
To begin with, is remarketing the same as retargeting? There is a subtle difference. Retargeting is about using paid media to influence people who have already visited your website or landing page...
Hubspot | Dec 8, 2022

Getting more from custom data in HubSpot
Creating and reading reports is a job that takes extra effort. People are happy to hear conclusions and inferences rather than dive into the deep end themselves. It is a lot like deciphering annual...
Hubspot | Dec 6, 2022

Some of the best courses in digital marketing are free – at HubSpot
All you have to invest is your time. And put in the effort. You’ll even get a HubSpot Certificate after successful completion. The more you learn, the better you’ll understand what is involved in the...
Hubspot | Nov 29, 2022

How HubSpot helps drive sales effectiveness across teams
The more a company relies on a few sales stars, the more indebted it gets to them. It’s exactly like being reliant on a couple of crucial clients to manage growth and survival. The bigger the...
Hubspot CRM | Nov 23, 2022