Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Do you buy traffic or own it
Do you buy traffic or own it? It makes all the difference to marketing

Take a look at every single marketing expense in the budget. Then tick them off one by one. How much do you spend on display ads every month? Or on social media? How many events do the sales and...

Inbound Marketing, SEO, Digital Marketing, Website Traffic | Sep 22, 2021

The First page of Google is Mount Everest
The First page of Google is Mount Everest

It’s a long slog to get there. And in today’s world with over a billion websites, there’s room at the top only for those who started the journey years ago. But that’s not meant to be discouraging...

SEO, Google Algorithm | Sep 13, 2021

Stop seeing analytics like medical lab reports
Stop seeing analytics like medical lab reports

The MailChimp story began with a deeper dive into analytics. The founders ran a web development company and felt that the business was not growing fast enough. Each new client sign-up took a...

Analytics, HubSpot Analytics | Sep 7, 2021

The chess game in Marketing
The chess game in Marketing

Marketing models break it down well about how products are bought and sold. But the real-world experience is different.  There are several stages involved and even customers may not be able to...

Marketing, Marketing Strategy | Aug 31, 2021

Keeping marketing channels well-fed
Keeping marketing channels well-fed

When there’s a dip in sales, the analysis is focused on where the problems were during the same month in the previous year. Only a few companies study the correlation between slashing of sales and...

Hubspot, Social Media Marketing, Marketing | Aug 24, 2021

Too little or too much. What’s the truth about content marketing?
Too little or too much. What’s the truth about content marketing?

Going by the statistics on a site called Techjury, the numbers are striking. Over 5 million new blogs are published every day on WordPress, a popular web platform. However, what we should examine...

Hubspot, Content Marketing | Aug 17, 2021

Cold leads. Warm leads. Hot leads. What have you missed?
Cold leads. Warm leads. Hot leads. What have you missed?

An enquiry is made on your website. Or a customer shows signs of interest during a call. There’s an internal process to define where attention should be paid. Here’s the thing. If there is no...

Marketing Automation, Hubspot CRM | Aug 10, 2021

Video can amplify your marketing game
Video can amplify your marketing game

One of the biggest areas of growth in HubSpot’s State of Marketing Report was video. Uploads increased by a staggering 80% year on year. And here’s an extract that could make you consider creating...

Hubspot, Marketing Strategy | Aug 4, 2021

Dip your toes, paddle or dive deep into HubSpot
Dip your toes, paddle or dive deep into HubSpot

There’s no hard and fast rule about where to start off with HubSpot. No long-term commitment to be made. Your website may be hosted on WordPress and you can still use HubSpot landing pages to...

Marketing Automation, Hubspot Integrations | Jul 28, 2021

Seek and you shall find your inbound marketing mantra
Seek and you shall find your inbound marketing mantra

Let’s look at a simple human dynamic. At parties and networking events, groups cluster around some individuals. Then, there are loners who look down into their mobile phones waiting for people to...

Inbound Marketing, Hubspot | Jul 19, 2021

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