Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

Visitor Data speaks. Are you listening?
Visitor Data speaks. Are you listening?

Understand analytics and you understand customer interests It’s hard to make sense out of a single customer visit. But as the numbers increase, patterns are visible – and studying them gives you...

Hubspot CMS, CMS Hub, Analytics | Feb 15, 2021

Cultivating Customers With Content – Playing The Long Game
Cultivating Customers With Content – Playing The Long Game

Your website is limitless Imagine a farm in the real world. Even buying an acre or two in a remote location is expensive. Then, you have to plant seeds, provide enough water, remove weeds...

Hubspot CMS | Feb 8, 2021

Websites are maps, not books. Make content easy to navigate
Websites are maps, not books. Make content easy to navigate

How easy do you make it for visitors? Several terms survive from the early days of the internet. Web Page. Index. Sections. They originate from websites as book and information analogies. Then,...

Hubspot, Hubspot CMS | Feb 1, 2021

Long sales cycles? Great content fills the gaps
Long sales cycles? Great content fills the gaps

How to stay in touch You can’t keep pitching the same promises to customers. Repetitions beyond a point work against a sale. New things have to be communicated. About the market. A new benefit...

Hubspot, Hubspot CMS | Jan 18, 2021

Are Your Customers Digitally Savvy?
Are Your Customers Digitally Savvy?

If they're not, keep things simple Are your customers’ comfortable navigating websites? To illustrate, let’s look at an example of a company manufacturing offset printing machines. Their customers...

Hubspot CMS | Jan 11, 2021

Create. Promote. Analyse. Repeat. The Content Marketing Formula
Create. Promote. Analyse. Repeat. The Content Marketing Formula

Creation is just the beginning Content creation is one aspect of content marketing. Yes, it has to be done consistently, repeatedly and keeping your customers in mind. That’s the starting point....

Hubspot CMS | Jan 4, 2021

Is your website a content mall or a kiosk?
Is your website a content mall or a kiosk?

People don’t linger at kiosks How would you describe the content on your website? Strictly business oriented? Your customers or prospects come in, find what they want, check out prices and leave...

Hubspot CMS | Dec 28, 2020

Your website should be your lab. The more you experiment, the better the results
Your website should be your lab. The more you experiment, the better the results

Two mindsets and approaches In companies where products are offline, a countrywide sales team is in place and where transactions are largely offline, websites are an imposition. But ecommerce...

Hubspot CMS | Dec 23, 2020

Digital marketing – raise your game. Go fast from ideas to execution
Digital marketing – raise your game. Go fast from ideas to execution

Having great ideas is one thing With digital marketing the biggest advantage is the ability to take an idea and run with it in the shortest possible time. You can literally have an idea overnight,...

Digital Marketing, Hubspot CMS | Dec 21, 2020

CMS Hub
How do you figure out what content works? CMS hub helps you find out

Creating content is an important first step Machine learning requires a huge amount of relevant data to connect the dots. Developing content works the same way - start creating and refining over...

Hubspot CMS | Dec 14, 2020

Subscribe Here!

Post By Tag