
How many digital tools are you using at your company?
The needs of a growing company ramp up over time. As it grows, tools that help automation are bought on an as-needed basis because it helps with one particular function. For meeting that need, the...
Hubspot CRM | Feb 22, 2023

How Growth Grader from HubSpot helps focus Marketing and Sales efforts
Growth at most times depends on keeping track of lead generation and conversion rates, the time it takes to convert leads, the prospecting cycle and so on. Now, while there could be multiple...
Hubspot, Marketing Automation | Feb 16, 2023

When should content be gated?
With the onset of paywalls in media, the concept of ‘gating’ content became widespread. Earlier, website content was largely available for free in an effort to attract visitors. Once traffic built...
Hubspot, Content Marketing | Feb 8, 2023

Assigning leads to associates outside HubSpot – and organising them
In most cases, companies look to generate leads for sales departments within. But there are situations where the lead needs to be directed to associates like resellers or partners who do not have...
Hubspot | Jan 31, 2023

Exploring smart content possibilities
When people read about smart content in HubSpot, they assume it is about serving the right content to the right audience. That’s part of the definition but it starts with understanding who your...
Hubspot | Jan 23, 2023

HubDB -the versatile way to manage diverse web content requirements
Companies change over time. Employees join and leave. Clients are added and some of them remain active while others may drop off. Personnel at client locations change. People get promoted within...

Go deeper into workflows with HubSpot
Repeating mundane tasks, gathering information within a set period to create reports, automating responses to common questions, triggering emails when a lead form is filled up – these are what...
Hubspot Workflow | Jan 9, 2023

How many social media channels should a brand be on?
Omnichannel social media marketing is what brands follow. They don’t want to lose out on customers who flip between channels. Since you have to go into programmatic to follow them around all the...
Hubspot, Social Media Marketing | Jan 2, 2023

Does long content work better on web pages than short content?
This is an ongoing debate that carried over from traditional advertising and continues in the digital realm. There are those who believe that well-written long content has the best chance to convince...
Hubspot | Dec 26, 2022

The more people adopt CRM within, the higher the revenue potential.
There are times when companies hit a high growth phase. New talent is recruited and onboarded into the company. And every business is built around its customers and the ability to serve them.
Hubspot CRM | Dec 19, 2022