
Managing deals of various shapes and sizes with HubSpot
When a company signs business deals, the large ones are relatively easy to monitor. They have a start date and an end date and come as a package. But others are not as easy to gauge. A company may...
Hubspot Workflow, Hubspot CRM | Jul 7, 2023

How to collect the ‘Hidden Gems’ in HubSpot
While enhancing enterprise software, features are added after careful consideration. But features developed for one purpose can be used for another. What matters is how the application of those...
Hubspot, HubSpot Enterprise | Jul 1, 2023

Use AI for sales and marketing. But it is not a cure-all
Think of the following scenario. A company generates 2 blog posts and 14 social media posts every week. One of the biggest promises of AI is that it helps to cut the time involved in generating ideas...
Marketing Automation, Marketing Technology, AI | Jun 25, 2023

Steps to integrate an existing ERP with HubSpot
From the 90s, ERP software was the rage. They were the first of the major enterprise solutions and did a great job of managing complex processes across medium and large organizations. It is still a...
HubSpot Enterprise, Hubspot CRM | Jun 18, 2023

Improve your deal scores with HubSpot.
How many of your initial leads end up converting? How long does it take? These are questions thatmarketing and sales teams trackall the time. If the deal pipeline is healthy, with enough prospects,...
Hubspot, Hubspot Workflow | Jun 9, 2023

The importance of getting repeat customers
Let us say you went to a restaurant for dinner, and then you never went back there for months. Not because you did not like the food but because the restaurant never reminded you of its existence. It...
Marketing, Hubspot CRM | Jun 2, 2023

Sales pipelines, sales funnels, and sales forecasts -the links
Selling must be a structured process to get consistent results. The systems must be in place, and the time from contact to conversion must be understood and analyzed. That is where organized...
Hubspot Workflow, Hubspot CRM | May 29, 2023

What are you doing about customer retention?
Have you noticed how hard media companies work to retain customers? Or insurance companies? Or beauty salons? Or SAAS businesses? The economics of the business dictates that retention is one of the...
Hubspot CRM, Retention | May 22, 2023

The bigger your email list, the more nurturing and work it needs
You can get a lot done on HubSpot to organize and send out emails regularly or in sequence to prospects and customers. But it is also true that the larger the list and the less segmented your...
Hubspot Conversations, Email Deliverability | May 18, 2023

HubSpot helps drive transition from single to omnichannel marketing
One of the challenges of tackling growth in companies is scaling the marketing game. Small companies typically begin with campaigns on a single channel after evaluating what works. It is easier to...
Hubspot CRM, Marketing Campaign, Marketing Channels | May 9, 2023