Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends

Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

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Is Programmatic Advertising the future?

Programmatic Advertising is rising rapidly. For many agencies and brands, Programmatic Advertising has become the most popular and preferred way of running ad campaigns.  This Ultimate guide will...

Digital Advertising, Programmatic Advertising | Dec 21, 2019

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What to expect from Programmatic Advertising in 2020?

Programmatic Advertising and Artificial Intelligence: AI is already a major component of programmatic advertising. Used for its ability to compute real-time auctions and as a dynamic content...

Digital Advertising, Programmatic Advertising | Dec 11, 2019

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The Top 5 Programmatic Advertising Trends!

Programmatic advertising is the process of automating the purchase and sale of ad inventory in real-time through an automated bidding system. Generally used by brands or agencies, programmatic...

Digital Advertising, Programmatic Advertising | Dec 4, 2019

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The Ultimate Guide to Programmatic Advertising - Part  2

Welcome to our Ultimate Guide to Programmatic Advertising. In case you missed our introductory Part 1, head on over to that article, because we cover most of the basics over there ! 

Digital Advertising, Programmatic Advertising | Nov 27, 2019

Programmatic_Blog
The Ultimate Guide to Programmatic Advertising

What is Programmatic Advertising? Programmatic advertising is the process of automating the purchase and sale of ad inventory in real-time through an automated bidding system. Generally used by...

Digital Advertising, Programmatic Advertising | Nov 22, 2019

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How big brands are adopting AR AND VR as a new dimension in marketing

The marketing world never ceases to amaze us, and the latest trend in marketing innovation is quite spectacular that everybody is talking about it! That’s right! Virtual reality and augmented...

Virtual Reality Marketing, Digital Advertising | Nov 9, 2019

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Amazon’s new ad platform likely to shake things up in the advertising ecosystem. Will it overtake Google and FB?

Amazon as a digital advertising giantAmazon is set to threaten Google and Facebook’s positions as digital advertising giants effectively making the existing “duopoly” a triumvirate! According to...

Digital Advertising | Oct 25, 2019

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Will WhatsApp Status Ads be used for Promotion?

Facebook’s core business strategy has always been advertising, so it’s only a matter of time before they pushed it into their other platforms. While Instagram is already quite mature as an ...

Digital Advertising | Sep 17, 2019

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Using Emojis For Digital Marketing

If you’re looking at the title of this blog with a small smile on your face 😉 then I don’t blame you. This is a bit of a recent revelation for me as well, so hang in there. Let’s figure this one...

Hubspot, Digital Advertising | Nov 28, 2018

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How to optimize your Google Ads - Part 1

Advertising on Google can be a little overwhelming at first, so if you’re looking to get the most out of your Google Adwords campaign, we have a few pointers in today’s blog post. So how does one...

Digital Advertising, Google Ads | Oct 1, 2018

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