Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends

Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

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Voice-based technology is getting louder and louder in marketing and sales

Commerce technology has come a long way raising B2B customer expectations. Buyers have more demands from sellers throughout the sales funnel from simpler ordering processes to more accurate...

B2B Marketing, Conversational Marketing, Digital Assistants | Nov 16, 2019

Oct29_Blog2
How Different Is A B2B And B2C MarTech Stack

The general difference between B2B and B2C, is that in the case of B2C, the transaction may have information asymmetry i.e. the customer may have less information than the business. In B2B...

B2B Marketing | Oct 31, 2018

July05_Blog4
Video Takes Over B2B Marketing - Part 2

So, based on what you’ve read in part 1 of this article, it is pretty clear you should be using video as part of your marketing strategy. And it is becoming a necessity for B2B companies as well....

Digital Marketing, B2B Marketing | Jul 23, 2018

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Video Takes Over B2B Marketing - Part 1

‘Video killed the Radio Star…. Pictures came and broke your heart,’ if you grew up in the 80s, you’d definitely know the words to that popular song. I am not sure if video did end up killing the...

Digital Marketing, B2B Marketing | Jul 20, 2018

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