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Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships
Voice-based technology is getting louder and louder in marketing and sales
Commerce technology has come a long way raising B2B customer expectations. Buyers have more demands from sellers throughout the sales funnel from simpler ordering processes to more accurate intuitive...
B2B Marketing, Conversational Marketing, Digital Assistants | Nov 16, 2019
How Different Is A B2B And B2C MarTech Stack
The general difference between B2B and B2C, is that in the case of B2C, the transaction may have information asymmetry i.e. the customer may have less information than the business. In B2B however,...
B2B Marketing | Oct 31, 2018
Video Takes Over B2B Marketing - Part 2
So, based on what you’ve read in part 1 of this article, it is pretty clear you should be using video as part of your marketing strategy. And it is becoming a necessity for B2B companies as well. A...
Digital Marketing, B2B Marketing | Jul 23, 2018
Video Takes Over B2B Marketing - Part 1
‘Video killed the Radio Star…. Pictures came and broke your heart,’ if you grew up in the 80s, you’d definitely know the words to that popular song. I am not sure if video did end up killing the...
Digital Marketing, B2B Marketing | Jul 20, 2018