Social Media Marketing Strategies - Part 1

Social Media Marketing Strategies - Part 1

Social Media Marketing Strategies

If you haven’t started a social media campaign for your business, don’t worry. The aim of this blog post is to teach you how to effectively use social media to market your business online. Social media platforms continue to evolve and grow with new features and tools to engage with your customers. So it’s important to have a strong social media strategy in place before you jump into the murky waters of social media marketing. We plan to cover everything from creating a username, to watching what you post and ensuring your brand image stays consistent.

Your Brand’s Message is Important

While this goes without saying, many businesses create their social media campaigns around a narrative. Your company’s message to its customers needs to be unique. This comes into play primarily when you’re creating content and trying to control what you post on social media. It could even be something as simple as choosing your username or handle.

Find out where your Social Media presence ranks with this Audit.

Usernames or Handles 

It’s important to have a consistent username or handle across all social media platforms so that your fans and followers instantly recognize it. Whether it’s Facebook, Instagram, Twitter or YouTube have the same name, so that your customers don’t get confused. Have the same username also helps fans find you on various social media platforms. So decide on a name and pick it soon. Once your brand becomes an established name in your industry, your social media handles will drive visibility and recognition. All this is part of your brand narrative to showcase unity within your social media marketing.

Understand your customers 

Knowing your customers and understanding their needs can help grow your social media reach. Don’t waste time creating content that will fail or be ignored by your customers. Once you have a handle of your target audience, demographics, interests and geographical location, use this data to build content that will excite and inform them. Once you have all these insights then check if they align with your brand’s narrative. Does your audience prefer Twitter over Facebook? If yes, then it might be worth concentrating your social media efforts on the platform that is working with your customers.

Cover all legal bases

Your social media posts are going to be visible to the entire world. Scrutinize whatever it is you’re posting before you go live with it. Many companies have made mistakes that have led to a legal discovery. So do remember that all online activities like emails are now fair game for compliance regulations. Ensure that you are covered on the legal side of things. This is extremely important because noncompliance can in some cases lead to lawsuits that will cost in the hundreds of thousands of dollars.

We will discuss a few more key points for social media marketing in our next blog

   

About The Author

Shantha Kumar
Shantha Kumar
kumar@blueoshan.com

Kumar is a Digital Marketer with 28 years of international experience. He has specific expertise in consulting, designing and implementing technology driven, Inbound Marketing Solutions. Aside from writing our blogs, he practices yoga, loves to trek, travel, and read biographies. He is believer of traditional Indian medicines and healing methods.

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