Dos and Hows of Social Media Marketing

Dos and Hows of Social Media Marketing

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Social media marketing is the most cost-effective way to market the products to a targeted group of potential customers.  However many brands are still struggling with ways to analyze and comprehend the customer reach of this.  Below discussed are some of the metrics which can be used to measure the impact of social media marketing.

Reach Out and Grow

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For any brand promotion to become successful it is important to reach out to more people through attractive campaigns and active audience engagement. It helps in bringing product awareness which aids in growing social communities and getting a better brand visibility among the prospective buyers.  Social media marketing is not only a lucrative option for product promotion but also a cost effective marketing tool. Hence it is important for the marketers to plan and invest money for growing the brand followers and expanding their brand presence.

Content Performance

Reach may be defined as a number of people being served by a piece of content and impression is defined as the average number of times the content serves the audience.  Reach and Impressions are two important metrics to be measured to analyze the performance of content/ campaign. Various social media platforms offer a variety of metrics like click-through rates, views, likes and share to gauge the customer engagement.  A visible drop in these metrics indicates the weak health status of social advertising of the brands. Therefore it is critical for every marketer to analyze how the content is performing among the audience, else the amount of engagement generated by the content will be unknown.

Website Traffic

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Every marketer aims to increase and channelise the Internet traffic to his website. In sync with this marketing strategy, all content must focus on creating attractive and smart infographics for easy comprehension of the products. By measuring the website visits, time spent on the website etc it is convenient to analyze the milestones of every social strategy and ensure it is in sync with the overall digital marketing strategy.

Leads Generation and Conversion

Currently, Google Analytics measures last-click conversions, where the traffic source that immediately caused the conversion gets the credit. On an average, an internet user visits other websites before the actual conversion, so it’s very rare to see someone respond directly to social content piece and convert. Therefore, social media sites usually get less credit than they deserve for conversions. However, with a better understanding of other features in Google Analytics, it is possible to track the conversions brought about through social media campaigns.

   

About The Author

Ajitha
ajithak.mj@blueoshan.com

Business development and HubSpot CMS Blog Writer

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