E-Books
A collection of e-Books spreading across the horizontals and verticals of Digital Marketing.
A collection of e-Books spreading across the horizontals and verticals of Digital Marketing.
As of 2016, 49% of marketers are using marketing automation and 67% of Marketing Leaders currently use a Marketing Automation Platform. – Salesforce “State of Marketing” (2017).
With the industry expanding, it’s getting more difficult to choose the solution to your marketing automation needs. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Take a look at personal reviews of some of the actual user experiences in our CMO’s guide to Top 10 Marketing Automation Platforms and see which one will serve your industry best.
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Insights and Trends
Why does your website need to keep getting better? Part 2
In the previous post, the emphasis was on tracking customer response and making modifications after studying them. There is another important aspect that you must improve at the foundational level....
Why does your website need to keep getting better?
When you first build your company website, it is about what you think should go into it. Then, your customers visit, some of them engage and leave comments or ask questions. Then, you make changes...
Hubspot | Mar 9, 2023
Which buttons on a website should be a Call to Action (CTA)?
The best way to answer that question is to decide whether you’re going to track a customer action and what the purpose is. The attraction of keeping every button as a CTA is that it captures some...
Hubspot | Mar 1, 2023
How many digital tools are you using at your company?
The needs of a growing company ramp up over time. As it grows, tools that help automation are bought on an as-needed basis because it helps with one particular function. For meeting that need, the...
Hubspot CRM | Feb 22, 2023
How Growth Grader from HubSpot helps focus Marketing and Sales efforts
Growth at most times depends on keeping track of lead generation and conversion rates, the time it takes to convert leads, the prospecting cycle and so on. Now, while there could be multiple...
Hubspot, Marketing Automation | Feb 16, 2023
When should content be gated?
With the onset of paywalls in media, the concept of ‘gating’ content became widespread. Earlier, website content was largely available for free in an effort to attract visitors. Once traffic built...
Hubspot, Content Marketing | Feb 8, 2023
Case Studies
Custom API Development
On-page pop-up interventions based on user interaction without any development effort but using 3rd party tools (only).What did the client want? What did the client want? Display customized messages...
HubSpot Zoho Integration
What did the client want? ZOHO CRM was connected to HubSpot using Zapier to sync-up data. This setup had to be audited and troubleshot. Zaps were to be tested out to ensure that it was working...
Hubspot Custom Integration
What did the client want? Integrate HubSpot with their RMS (a CRM), which is used for managing their sales pipeline, product rental tracking and invoices. Sync-up the RMS contacts DB with HubSpot to...
Hubspot Custom Integration
Custom Integration: HubSpot with 3rd party web application (proprietary) Custom email messaging driven by workflows and smart lists for lead segmentation at real-time (contextual & personalized) ...
Glolife Care Equipments
Successfully generated over 1.5k leads. GloLife Care Equipments Pvt. Ltd. pioneered the manufacturing of feminine hygiene products such as sanitary napkin vending machines and incinerators, with...
Monash University
The university saved significant dollars in travel and stay. Monash University is a public research university based in Melbourne, Australia, that ranks among the world’s top 100. Their aim is to...
Cooper Elevators
Conversions increased from almost none to over 700. Cooper Elevators established in the year 2000, manufactures elevators of all types and specializes in Machine Room-Less Elevators and Automatic...