We fill the gap between
marketing strategy and execution
We deliver the technology piece of the missing puzzle. It's how we make your digital marketing work 24/7 on your website. Or anywhere on social media.
We help employees align their combined expertise in sales, marketing and services to deliver growth and better outcomes by streamlining channels within the company. And helping technology become a force for great execution.
As teams come together on HubSpot, communication and execution of marketing and sales strategies can be coordinated and managed. Lead generation and conversion tracking gets streamlined.
The transparency helps drive better understanding between roles and functions creating more opportunities.
Inbound means customer bound
The way companies operate is to go look for prospects in a variety of ways - right from cold calling to campaigns in multiple channels.
What if you could reverse the equation? Get customers to come to you, looking for what they need. It’s a harder route to build but the one with long-term payoffs.
Looking at problems from the customer’s point of view helps understand what customers look for, which may be entirely different from how companies see them.
For example, software sales tends to show product screens rather than focus on the problems they solve for customers. This changes the orientation.
Delivering on Promises. That’s our definition of services
For some companies, making marketing more efficient could be a requirement. For others, it could be about streamlining the lead funnel. Or responding to customer requests from the services department.
In every case, we implement the technology solution that removes roadblocks and drives greater efficiency.
We look at the sales process and customer journeys to see where interventions are necessary. Seeing the whole picture helps determine the points where implementations make a difference to internal processes.
It’s about ensuring that links between each core function translate into a better customer experience.
Insights and Trends
The importance of getting repeat customers
Let us say you went to a restaurant for dinner, and then you never went back there for months. Not because you did not like the food but because the restaurant never reminded you of its existence....
Marketing, Hubspot CRM | Jun 2, 2023
Sales pipelines, sales funnels, and sales forecasts -the links
Selling must be a structured process to get consistent results. The systems must be in place, and the time from contact to conversion must be understood and analyzed. That is where organized...
Hubspot Workflow, Hubspot CRM | May 29, 2023
What are you doing about customer retention?
Have you noticed how hard media companies work to retain customers? Or insurance companies? Or beauty salons? Or SAAS businesses? The economics of the business dictates that retention is one of the...
Hubspot CRM, Retention | May 22, 2023
At Congruent, we have been associated with BlueOshan since late 2014, and we have been leveraging their strength for a number of initiatives – Digital Marketing process set-up, streamlining of our email marketing, to name a few. More recently, we have engaged with them for a thorough re-hauling of our website and are looking to them for implementing Marketing Automation and improve our overall marketing effectiveness. Throughout our relationship, we have found BlueOShan to be very insightful and responsive and open to learning more about our domain.
Co-Founder & President,
Congruent Solutions Pvt Ltd.
Kumar and his team at BlueOshan have a unique ability to worry about the cost vis-à-vis the conversions for the client. While in the beginning they claimed that they cannot be benchmarked on business from Digital Marketing, they constantly kept tabs on the sales throughout the exercise. For the enterprise, it’s a major burden off our shoulders. We don’t need to review month after month and do the exercise of evaluating bang for the buck. This is one of the reasons we’ve been with BlueOshan for 3+ years.
Glolifecare Equipments Pvt Ltd.
Kumar and the team at BlueOshan strategically gave us a path for going forward and also executed said strategy. We have seen the results by taking the Digital Marketing route and would highly recommend them. They bring sincerity to the project that is so rare to find with vendors.
Vector Solutions Pvt Ltd.
BlueOshan has been our Digital Marketing partner for more than 2 years and our experience has been excellent. Their ability to grasp our needs, understand our domain and build a solid digital strategy has been exemplary. Their deep knowledge of the tools and techniques has thrown open innumerable avenues for us to exploit the Digital platform. Working with their team was a breeze and a pleasant experience.
Director & CEO,
Fourth Dimension Technologies Pvt Ltd.
Fourth Dimension Software Services India Pvt Ltd.