Marketing Content with AI: Which Tool Reigns?

October 25, 2023

Marketing Content with AI: Which Tool Reigns?

In the world of marketing, words are crucial. Even experienced writers sometimes can't keep up with the constant need for good content. This is where artificial intelligence (AI) comes to the rescue. AI tools have made creating content easier and faster. But with so many tools, how do you choose the best one for you?
Getting to Know AI Copywriting

AI copywriting is like having a writing assistant that uses technology to generate content for different marketing purposes, such as social media, blogs, and websites. The cool thing is that AI-generated content sounds like a human wrote it, and it's quick. This helps marketers meet deadlines and focus on other important tasks.

Blog Introductions

When it comes to blog content, the top three AI tools are HubSpot's AI Content Writer, ChatGPT, and Scalenut.

HubSpot's AI Content Writer: HubSpot's tool is user-friendly. It can generate content for blogs, websites, and social media. You just give it a topic, and it does the rest. It even suggests headlines and shows how easy or hard it is to rank for specific keywords. It's a great tool, although you might need to tweak the introductions a bit.

ChatGPT: ChatGPT is a good starting point for blog content. You might need to be specific in your requests to get the content you want.

Scalenut: Scalenut is a team player. You give it the keywords, prompts, and tone you want, and it generates headlines and outlines for your blog. It's a great time-saver for writers.

Social Media Copy

Social media is all about engaging your audience. We'll compare two AI tools for creating social media content: SocialBee and Anyword.

SocialBee: SocialBee does it all. It generates social media content and helps you plan and schedule your posts. It's like an all-in-one package that saves time and provides different post ideas.

Anyword: Anyword is quick and straightforward. It generates social media content based on a short description. It's perfect for when you need content quickly, although it doesn't offer as many suggestions.

Email Copy

Email marketing is still a big deal. The top two tools in this category are Copy.AI and Hypotenuse.  AI handles email marketing content.

Copy.AI: Copy.AI is creative and engaging, but it tends to make long emails. You might need to trim the content. It's good at catchy subject lines and introductions.

Hypotenuse.AI: Hypotenuse.  AI gives you email templates and customization options. It keeps emails short and encourages readers to take action.

Choosing the AI Tool for You

Finding the right AI tool depends on your needs. Each tool has its strengths. You need to try different ones to find your perfect match.

As the need for good marketing content keeps growing, these AI copywriting tools can be your buddies. They help you create content that gets people interested and taking action. So, which tool will you choose to supercharge your marketing writing? Whether it's making blog introductions easier, creating social media content, or crafting compelling emails, AI is here to help.

Explore these tools and see how AI can boost your marketing writing. 

Blueoshan is a HubSpot Diamond-Tier Solutions Partner. Delivering worldwide from India

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Asphia Khan
Asphia Khan