Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

6 Common Misconceptions About The Inbound Methodology
6 Common Misconceptions About The Inbound Methodology

1. Forget the Formula Let’s start with the first and biggest misconception about Inbound Marketing. There is no formula. There are best practices, but these are in no way the same for all...

Inbound Methodology | Dec 11, 2017

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10 Quick Tips About The Inbound Methodology

From our previous blog, part 1 of our Inbound Series, you have seen where the Inbound Methodology was born. Now, let’s get a little more accustomed to the key elements of this process. If you type...

Inbound Methodology | Nov 30, 2017

A History Of The Inbound Methodology
A History Of The Inbound Methodology

Where it all began Internet marketers have all either used the word or at least heard of the word at the very least. “Inbound Marketing” is a movement that was birthed and grown by Hubspot. The...

Inbound Methodology | Nov 28, 2017

Facebook is Now Testing a P2P Payment Feature - Following China's ‘WeChat Pay’ Success
Facebook is Now Testing a P2P Payment Feature - Following China's ‘WeChat Pay’ Success

To add to the list, the east is now leading the way in the mobile payment sector, as Facebook is testing a P2P (peer to peer) payment service, after China had great success in this venture.

Facebook, Social Media Marketing | Nov 17, 2017

Best Ways to Use Instagram’s ‘Go Live With A Friend‘ Feature For Your Business
Best Ways to Use Instagram’s ‘Go Live With A Friend‘ Feature For Your Business

Instagram’s story feature was first seen to be a copycat element of the OG picture messaging app, Snapchat. However, Instagram stories have caught up and how. As of June 2017, Instagram Stories...

Social Media Marketing, Instagram | Nov 11, 2017

The Mobile Era of Email Marketing
The Mobile Era of Email Marketing

Return Path did a survey recently, showing a massive change in the world of Email Marketing. The survey found that 55% of emails are opened using mobile phones, when compared to five years...

Email Marketing | Nov 6, 2017

Marketing During Festivals - 5 Things To Keep in Mind
Marketing During Festivals - 5 Things To Keep in Mind

In a culture soaked country like India, with more festivals than we can name off the top of our heads, purchasing is hugely influenced by the time of year and festival period. Be it Pongal,...

Marketing | Oct 20, 2017

Social Networking Through The Age-Groups
Social Networking Through The Age-Groups

EARLY ST-AGES The first form of social media was created in 1997, by financial analyst Andrew Weinrich. Named ‘six degrees’, it was based on the theory that people all over the world could be...

Social Media Marketing | Oct 13, 2017

Why is it important to measure your social media campaigns?
Why is it important to measure your social media campaigns?

With influencer marketing trending in recent days, this section of the article will delve into the importance of analyzing the results of an influencer campaign in social media platforms.

Social Media Marketing | Sep 29, 2017

Quora - An exciting platform for online marketing
Quora - An exciting platform for online marketing

What is Quora? For those not familiar with this exciting platform, Quora is an interactive platform where users can post questions and the community of other users can answer them. This...

Quora, Online Marketing | Sep 15, 2017

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