eBooks

A collection of eBooks spreading across the horizontals and verticals of Digital Marketing

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eBooks

A collection of eBooks spreading across the horizontals and verticals of Digital Marketing

The Ultimate Guide To Programmatic Advertising
The Ultimate Guide To Programmatic Advertising

Programmatic advertising is the process of automating the purchase and sale of ad inventory in real-time through an automated bidding system. Programmatic Advertising is rising rapidly. For many...

An Awesome Guide On               Geofencing Marketing
An Awesome Guide On Geofencing Marketing

Geofencing allows marketing companies to identify a user’s intent by checking their location and seeing if relevant products or ads can be shown to that user. With the potential to revolutionize your...

CMO’s Guide to Marketing Automation Platforms
CMO’s Guide to Marketing Automation Platforms

As of 2016, 49% of marketers are using marketing automation and 67% of Marketing Leaders currently use a Marketing Automation Platform. – Salesforce “State of Marketing” (2017). With the industry...

Marketing Automation Tools – A Comparison Study
Marketing Automation Tools – A Comparison Study

Marketing automation combines marketing campaigns across all channels from direct mail and phone campaigns to online, social and mobile initiatives. It consolidates lead management systems, web...

Marketing Techniques for the B2B Industry according to eMarketer
Marketing Techniques for the B2B Industry according to eMarketer

As the New year dawns on us, let’s take a look at the 3 most relevant marketing techniques for the B2B sector, that are here to stay. According to eMarketer, Email Marketing, Content Marketing and...

Understanding SEO Better
Understanding SEO Better

SEO is very important to ensure that customers find your business in the vast annals of search engines. Visibility for any business is crucial (SEO). At the same time, getting the right information...

Monitor Your Social Media Daily – In Just 10 Minutes
Monitor Your Social Media Daily – In Just 10 Minutes

There are approximately 46% of online users who count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour...