Case Studies
Capture intelligence for analysis. If you knew what works for your customers, you work towards doing more of it - and that's where we help build your understanding and the ways available to establish customer relationships.
Capture intelligence for analysis. If you knew what works for your customers, you work towards doing more of it - and that's where we help build your understanding and the ways available to establish customer relationships.
What did the client want?
ZOHO CRM was connected to HubSpot using Zapier to sync-up data. This setup had to be audited and troubleshot. Zaps were to be tested out to ensure that it was working properly between the two systems. Zapier is a one-way data transfer tool and such setup are ridden with circular data references.
What did we do?
We created zaps with custom filters, if/else logic to avoid zap looping (continuous transfer of data when conditions are met). Data were formatted using custom zap formatters/look-up values to pass various values in the same format. This solution required some serious creative thinking and analytical skills considering that we were constrained with no option to use a straightforward two-way sync-up tool.
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Insights and Trends
Boost Marketing with SMS Messages in HubSpot
If you're looking to boost your marketing efforts and engage more directly with your customers, HubSpot's SMS tool can be a powerful asset. With this tool, available to Marketing Hub Professional...
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Approach lead scores as strategy in HubSpot, not a mechanical process
There is a tendency for most companies to focus on recent leads. And since there are instances where the lead time from inquiry to conversion is short, it builds a bias as well. The lead score...
Hubspot, Lead Generation | Aug 24, 2023
Ebooks
The Ultimate Guide To Programmatic Advertising
Programmatic advertising is the process of automating the purchase and sale of ad inventory in real-time through an automated bidding system. Programmatic Advertising is rising rapidly. For many...
An Awesome Guide On Geofencing Marketing
Geofencing allows marketing companies to identify a user’s intent by checking their location and seeing if relevant products or ads can be shown to that user. With the potential to revolutionize your...
CMO’s Guide to Marketing Automation Platforms
As of 2016, 49% of marketers are using marketing automation and 67% of Marketing Leaders currently use a Marketing Automation Platform. – Salesforce “State of Marketing” (2017). With the industry...
Marketing Automation Tools – A Comparison Study
Marketing automation combines marketing campaigns across all channels from direct mail and phone campaigns to online, social and mobile initiatives. It consolidates lead management systems, web...
Marketing Techniques for the B2B Industry according to eMarketer
As the New year dawns on us, let’s take a look at the 3 most relevant marketing techniques for the B2B sector, that are here to stay. According to eMarketer, Email Marketing, Content Marketing and...
Understanding SEO Better
SEO is very important to ensure that customers find your business in the vast annals of search engines. Visibility for any business is crucial (SEO). At the same time, getting the right information...
Monitor Your Social Media Daily – In Just 10 Minutes
There are approximately 46% of online users who count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour...