Case Studies
Capture intelligence for analysis. If you knew what works for your customers, you work towards doing more of it - and that's where we help build your understanding and the ways available to establish customer relationships.
Capture intelligence for analysis. If you knew what works for your customers, you work towards doing more of it - and that's where we help build your understanding and the ways available to establish customer relationships.
On-page pop-up interventions based on user interaction without any development effort but using 3rd party tools (only).What did the client want?
What did the client want?
Display customized messages on the web-portal based on user behavior such as-test score obtained and upsell/cross-sell webinars for each user category based on pre-defined conditions. This should be done with a read-to-use software tool, so marketers can manage such messaging on their own without developer support.
What did we do?
After extensive research, we selected a pop-up tool called “Justuno” which can show customized and personalized pop-up messages based on pre-defined conditions. We wrote custom APIs to pass data from the web-portal to Justuno. We then designed customized pop-ups to address the user by their first name, display their test scores,and show upsell-messages with CTA.
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Insights and Trends
Why does your website need to keep getting better? Part 2
In the previous post, the emphasis was on tracking customer response and making modifications after studying them. There is another important aspect that you must improve at the foundational level....
Why does your website need to keep getting better?
When you first build your company website, it is about what you think should go into it. Then, your customers visit, some of them engage and leave comments or ask questions. Then, you make changes...
Hubspot | Mar 9, 2023
Which buttons on a website should be a Call to Action (CTA)?
The best way to answer that question is to decide whether you’re going to track a customer action and what the purpose is. The attraction of keeping every button as a CTA is that it captures some...
Hubspot | Mar 1, 2023
How many digital tools are you using at your company?
The needs of a growing company ramp up over time. As it grows, tools that help automation are bought on an as-needed basis because it helps with one particular function. For meeting that need, the...
Hubspot CRM | Feb 22, 2023
How Growth Grader from HubSpot helps focus Marketing and Sales efforts
Growth at most times depends on keeping track of lead generation and conversion rates, the time it takes to convert leads, the prospecting cycle and so on. Now, while there could be multiple...
Hubspot, Marketing Automation | Feb 16, 2023
When should content be gated?
With the onset of paywalls in media, the concept of ‘gating’ content became widespread. Earlier, website content was largely available for free in an effort to attract visitors. Once traffic built...
Hubspot, Content Marketing | Feb 8, 2023
Ebooks
The Ultimate Guide To Programmatic Advertising
Programmatic advertising is the process of automating the purchase and sale of ad inventory in real-time through an automated bidding system. Programmatic Advertising is rising rapidly. For many...
An Awesome Guide On Geofencing Marketing
Geofencing allows marketing companies to identify a user’s intent by checking their location and seeing if relevant products or ads can be shown to that user. With the potential to revolutionize your...
CMO’s Guide to Marketing Automation Platforms
As of 2016, 49% of marketers are using marketing automation and 67% of Marketing Leaders currently use a Marketing Automation Platform. – Salesforce “State of Marketing” (2017). With the industry...
Marketing Automation Tools – A Comparison Study
Marketing automation combines marketing campaigns across all channels from direct mail and phone campaigns to online, social and mobile initiatives. It consolidates lead management systems, web...
Marketing Techniques for the B2B Industry according to eMarketer
As the New year dawns on us, let’s take a look at the 3 most relevant marketing techniques for the B2B sector, that are here to stay. According to eMarketer, Email Marketing, Content Marketing and...
Understanding SEO Better
SEO is very important to ensure that customers find your business in the vast annals of search engines. Visibility for any business is crucial (SEO). At the same time, getting the right information...
Monitor Your Social Media Daily – In Just 10 Minutes
There are approximately 46% of online users who count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour...