If you’ve started exploring customer engagement platforms, chances are you’ve come across OneSignal. It is one of the most popular messaging platforms, powering push notifications, in-app messaging, SMS, and email for millions of businesses worldwide.
OneSignal offers multiple plans, with each tier — Free, Growth, Professional, and Enterprise — providing different capabilities, pricing, and levels of support.
As an official OneSignal Partner, we help businesses navigate these choices, align them with growth goals, and set up OneSignal for long-term success.
Here’s our Partner’s Guide to choosing the right OneSignal Plan for your business.
OneSignal is more than just a notification tool. Choosing the right plan impacts:
We’ve seen companies delay upgrading until customer churn rises or they gain so many users that they are not able to retain effectively, without using the features they are paying for.
A great starting point for experimenting with notifications.
What You Get
The free plan lets you send out an unlimited number of notifications, irrespective of the number of users you have acquired. This is a fantastic option for experimenting with use cases.
However, you may encounter restrictions on the number of journeys you can execute, and you can utilise other features, such as Data Tags, for segmentation. You’re not making full use of the platform if you are not sending targeted messages to your users.
We’ve seen teams spend months and years trying to “hack” user acquisition with just the free plan, when moving to the growth or professional plan would’ve paid for itself in weeks.
Where ROI starts showing up.
Growth is where you start seeing real ROI. Features like A/B testing and CRM integration unlock serious retention wins.
We often work with clients here to:
Designed for scale, compliance, and advanced control.
At this level, the challenge shifts from “sending more notifications” to “governing messaging responsibly.”
We help professional clients with:
For many businesses, Professional is the turning point between campaigning and building a truly data-driven engagement engine.
Built for complex, global businesses with mission-critical needs.
Enterprise success is less about features and more about architecture. We step in to help with:
For companies at this level, OneSignal becomes a core infrastructure piece, not just a marketing tool.
OneSignal provides the platform. Partners provide the expertise. Here’s how we add value:
Simply put: we make sure you don’t just “have OneSignal” but actually use it to drive measurable growth.
Choosing the right OneSignal plan doesn’t need to be overwhelming. Each plan serves a clear purpose—what matters is aligning it with your stage of growth and your business goals.
As a OneSignal Partner, we’ve helped startups, scale-ups, and enterprises unlock the full potential of OneSignal. If you’re evaluating which plan is right for you or wondering when to upgrade, we’d love to guide you.
Book a OneSignal Plan Consultation to map your business needs to the right plan and start driving better engagement today.