If you’re looking to learn about HubSpot’s marketing automation tools, it’s important to first know a little bit about marketing automation. Nowadays, marketing automation combines the methods of sales, marketing, and customer relationship management. Marketing automation tools will help you set workflows and prioritise tasks. They let you personalise or curate messages and offers to customers. They help you execute your campaign across various mediums like mail, messages, or social media while giving you the means to track and measure your marketing efforts and success of the campaign. But to be able to learn all this effectively, it’s important to understand how the sales and marketing ecosystems work together.
You might need to be a little tech savvy, and being familiar with CRMs like HubSpot’s CRM will definitely help in the long run. HubSpot provides a plethora of apps and web services that are easy to connect to each other to improve your automation efforts. For example, SurveyMonkey is a useful tool to get insights into your customer’s needs. Zapier can be used to connect your HubSpot CRM software to your marketing data and other marketing tools. You can setup methods to completely automate these tools and have them work together.
You can watch this video tour to understand how HubSpot works and watch a visual demo of the software. Maybe, you’re looking to improve and automate your sales efforts. If so, you can check out this demo on HubSpot sales as well. Finally, if you’re looking to get certified, HubSpot Academy provides various certification courses from Inbound Marketing to HubSpot Agency Partner certification.