Programmatic advertising is the process of automating the purchase and sale of ad inventory in real-time through an automated bidding system. Programmatic Advertising is rising rapidly. For many agencies and brands, Programmatic Advertising has become the most popular and preferred way of running ad campaigns.

Table of Contents:

  • What is Programmatic Advertising?
  • The Basics of Programmatic Advertising
  • The Top 5 Programmatic Advertising Trends
  • Programmatic Advertising within the context of India

The benefits of programmatic advertising are immense, making it the next evolution in advertising.

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