Social Media Marketing
Bringing your business closer to your customers
Social Media Marketing – An overview
What is social media?
When people interact, and communicate with one another on the internet, they largely do so through social media channels. Even though the world wide web has been around for a while now, social media sites have gained significant prominence in the last decade.
So, why is this interaction called social media? It is because social media users engage with and around it in a social context – conversations, commentary, and other user-generated engagements.
What are some of the different Social Media Platforms and Websites?
Why do you need social media?
The use of social media by the public has skyrocketed in the past 10 years. People discuss everything on the internet from loving cats to wondering if global warming is legitimate. This amount of conversation and content provides an important opportunity for businesses to connect with their customers, potentially increasing their customer base and the scale of their businesses.
Some interesting stats for you to visualize the impact of social media:
- 72% of online adults use social networking websites
- 75% of brand likes come from advertisements
- 92% of consumers trust peer recommendations
- 92% of companies use social media for recruitment
- 89% of 18-29 year olds are on a social media network
One thing from the above stats is clear: your customers are online.
- Increased Brand Awareness
By conversing and engaging with customers and potential customers daily, social media is one of the most cost-effective digital marketing methods to increase your brand’s visibility on the web. Also, as you can see from the stats above, the pool of potential customers is huge, making it an easy way to communicate who you are and what you do with known and unknown customers over a long period of time.
- Better traffic
By marketing on social media, you’re able to reach a wider audience and thus invite greater traffic to your website. This is particularly useful for those who already have a search marketing strategy. It helps you get a completely new audience, an audience that does not know what they’re looking for and may just visit your website because they find the content interesting. Also, different demographics use different keywords for the same products and social media helps in addressing this criterion.
- Improved Search Engine Optimisation (SEO)
Search engine optimisation plays a major role in improving traffic to your website. By creating content such as blogs, infographics, business information, case studies, etc. regularly and using targeted keywords in the content your social media profile appears more credible and your content more relevant to your customers. Relevancy is key to your SEO ranking.
According to HubSpot, marketing experts and marketers have found that spending as little as six hours on your own social media helps increase website traffic. This would mean, if you spent just one hour on social media per day, which isn’t a significant amount to be spent on social media, your efforts would start bearing fruits. You can start with a small budget and see the impact of social media on your traffic, conversions and SEO ranking. Also, in comparison with other forms of marketing, this is one of the cheapest ways to talk about your product.
- Better conversion rates
As social media allows for greater visibility; you and your business will most probably have higher conversions. It personifies your brand and your business. People prefer dealing with other people over companies. Making sure your brand exists in a space where people are liking, sharing and commenting regularly can only improve the conversion rates on your website traffic.
- Better customer satisfaction
Like any communication tool such as emails or telephones, social media helps you understand your customer better. Whether the customers’ review of your product is positive or negative, you can publicly demonstrate your concern for your customers’ point of view. This personal touch that you provide shows the customers that you care.
How can BlueOshan help?
As a social media marketing company in India, BlueOshan creates social media plans, provides different and innovative social media campaigns and manages your social handles to ensure your company’s brand image is not only maintained but also improved.