Shopify is a platform with all the e-commerce and point-of-sale features you need to start, run, and grow your business. One platform to sell products to anyone, anywhere—in person with point of sale and online through your website, social media, and online marketplaces. With built-in tools, it helps you create, execute and analyze digital marketing campaigns.
The HubSpot and Shopify integration bridges the gap between your e-commerce activities and marketing efforts.
The HubSpot-built integration for Shopify brings inbound to your marketing mix. You’ll generate more traffic with paid plus organic, build a brand your market loves, and increase revenue from your existing customer base.
With this integration, you can:
- Connect your Shopify store to HubSpot
- Analyze your Shopify data in HubSpot (default reports include average order value, lifetime order value, abandoned cart recovery and more)
- Automatically sync products, contacts and orders (seen as “deals” in HubSpot) from Shopify to HubSpot
- Segment contacts based on products (Marketing Hub Starter, Professional or Enterprise only)
- Automate e-commerce campaigns (Marketing Hub or Sales Hub Professional or Enterprise only).
Sync and segment: Connect the integration to sync Shopify customers, products and deals into HubSpot. The sync turns your store data into powerful sales and marketing signals in HubSpot and creates a single view of the customer for all your teams.
Personalize and automate: Upgrade your growth strategy with new tactics like abandoned cart email nurturing, smart CTAs in content, product-specific re-engagement ads, and much more. You'll also have the full capabilities of HubSpot at your fingertips to build a brand and voice that’ll help you standout.
Collect data and report: Analyze Shopify data in HubSpot with out-of-the-box reporting such as sales processed that month versus goal, abandoned cart recovery and more. Use these data-filled reports to redirect your company’s e-commerce strategy, expand to new markets or make other data-informed decisions.
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