Marketing Hub
Marketing software helps attract the right audience, convert more visitors into customers and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.

Marketing software helps attract the right audience, convert more visitors into customers and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.
What is Marketing Hub?
Marketing software helps you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use platform.
Attract visitors through blogging, social media, ads, and more. Convert visitors into customers with landing pages, email, marketing automation, ABM, and more. Track ROI with revenue attribution reporting. All powered by the customer data in your CRM to enable personalization at scale.
The job is tough for modern marketers. Either you’re juggling various point solutions, or you’re stuck with tools that are powerful but impossible to use. This means scattered customer data, lackluster marketing, and too much time spent fussing with software. But it doesn’t have to be that way.
All marketing tools on one platform
With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to provide a personalized experience that attracts and converts the right customers at scale.
Publish content your audience are looking for, and get discovered in search, social media, and beyond. Add calls-to-action that convert readers into customers.
Build your search authority and outrank competitors with tools that help you plan your content strategy and optimize your content as you type.
Stop struggling to justify your ad spend. Manage Facebook, Instagram, LinkedIn, and Google Ads right inside HubSpot, and track which ads are turning prospects into customers.
Create content that attracts and retains customers
Enhance the impact of your content through the power of video. Host and manage files right inside HubSpot, and easily embed them on social media, web pages, and blog posts.
Connect with and convert visitors in real time — when your product is top of the mind. Use bots to qualify leads and scale your efforts so you can focus on the conversations that matter most.
Design and launch beautiful landing pages without help from developers or IT. Choose from mobile-optimized templates that are proven to convert, or build pages from the ground up.
Easily build forms using a simple drag-and-drop editor. Add them to your website to convert anonymous visitors into leads that automatically flow into your CRM.
Save time and scale your efforts with workflows. Nurture and score leads, personalize email at scale, automate cross-functional operations, manage data in bulk, and more.
Create mobile-optimized email campaigns that look professionally designed — all by yourself. Personalize content for each recipient, and run A/B tests to improve clickthrough rates.
Unite your marketing and sales teams with collaborative, intuitive ABM tools. Build deeper relationships, and turn your highest-value target accounts into customers.
Track what is important
Stop letting important interactions go unnoticed. Monitor and prioritize conversations, and publish to social networks with the same tool you use to create campaigns.
Get the full picture for every lead in a single, integrated database. Segment and nurture contacts based on any data you’ve collected, and automatically score leads for your sales team.
Make smarter, data-backed decisions with powerful custom reporting and built-in analytics. Tie your work to deals closed and contacts created with attribution reporting.
Enjoy the flexibility to store and customize any kind of data in HubSpot. Slice and dice custom object data into reports, and build dashboards to share insights with your team.
Insights and Trends
Assigning leads to associates outside HubSpot – and organising them
In most cases, companies look to generate leads for sales departments within. But there are situations where the lead needs to be directed to associates like resellers or partners who do not have...
Hubspot | Jan 31, 2023
Exploring smart content possibilities
When people read about smart content in HubSpot, they assume it is about serving the right content to the right audience. That’s part of the definition but it starts with understanding who your...
Hubspot | Jan 23, 2023
HubDB -the versatile way to manage diverse web content requirements
Companies change over time. Employees join and leave. Clients are added and some of them remain active while others may drop off. Personnel at client locations change. People get promoted within...
Go deeper into workflows with HubSpot
Repeating mundane tasks, gathering information within a set period to create reports, automating responses to common questions, triggering emails when a lead form is filled up – these are what...
Hubspot Workflow | Jan 9, 2023
How many social media channels should a brand be on?
Omnichannel social media marketing is what brands follow. They don’t want to lose out on customers who flip between channels. Since you have to go into programmatic to follow them around all the...
Hubspot, Social Media Marketing | Jan 2, 2023
Does long content work better on web pages than short content?
This is an ongoing debate that carried over from traditional advertising and continues in the digital realm. There are those who believe that well-written long content has the best chance to...
Hubspot | Dec 26, 2022
Case Studies
Custom API Development
On-page pop-up interventions based on user interaction without any development effort but using 3rd party tools (only).What did the client want? What did the client want? Display customized messages...
HubSpot Zoho Integration
What did the client want? ZOHO CRM was connected to HubSpot using Zapier to sync-up data. This setup had to be audited and troubleshot. Zaps were to be tested out to ensure that it was working...
Hubspot Custom Integration
What did the client want? Integrate HubSpot with their RMS (a CRM), which is used for managing their sales pipeline, product rental tracking and invoices. Sync-up the RMS contacts DB with HubSpot to...
Hubspot Custom Integration
Custom Integration: HubSpot with 3rd party web application (proprietary) Custom email messaging driven by workflows and smart lists for lead segmentation at real-time (contextual & personalized) ...
Glolife Care Equipments
Successfully generated over 1.5k leads. GloLife Care Equipments Pvt. Ltd. pioneered the manufacturing of feminine hygiene products such as sanitary napkin vending machines and incinerators, with...
Monash University
The university saved significant dollars in travel and stay. Monash University is a public research university based in Melbourne, Australia, that ranks among the world’s top 100. Their aim is to...
Cooper Elevators
Conversions increased from almost none to over 700. Cooper Elevators established in the year 2000, manufactures elevators of all types and specializes in Machine Room-Less Elevators and Automatic...