What is marketing automation?

Let’s provide you with a scenario. Say, you’ve got a website that is search engine optimized and your marketing team spends hours driving traffic to your website. At the same time, your sales team spends a lot of its time qualifying, planning and going after those leads. Is that the most efficient way forward? In short, no it isn’t.

Marketing automation involves the use of tools that automate your engagement with potential and existing customers. This keeps both teams – marketing and sales – focused on what they’re good at i.e., creating unique campaigns and increasing product sales. Thereby, not only increasing productivity but also leading to greater lead generation.

So, why do YOU need marketing automation?
  1. Increased productivity:
    Every company has routine organizational and marketing tasks. Ordinarily, these processes are handled manually. By substituting these manual processes with automated solutions, you leave your marketing team with more time to focus on creating innovative campaigns.
  2. Reduced staff costs:
    Imagine a scenario where one employee can compete with 40 employees from the sales and marketing division. Automated processes nurture leads and smoothen out marketing workflows resulting in reduced costs on the hiring of staff. Within months of initiating this process of automation, you will be able to connect with your clients and potential clients on autopilot.
  3. Smoothens out workflow:
    While performing repetitive tasks manually, employees tend to make errors. If you automate your inbound marketing campaign that involves assets like enquiry forms, CTAs (calls-to-action) and conversion pages, you will have a smoother marketing workflow. This is because marketing automation systemizes activities, documentation and normal workflow processes.
  4. Understand your customer better:
    Marketing automation makes you think about your customer and his/her journey when they connect with your brand. It makes you put yourself in the position of the customer and helps you understand them better because you’re able to visualize your buyer’s journey through different stages. At every stage of the buyer’s journey marketing automation allows you to nurture your customers with targeted and relevant content.
  5. Multiple channel targeting:
    One of the foremost reasons to adopt marketing automation is to know that it allows marketers to reach customers through offline and online channels without making it impersonal. Your marketing team could send out posters, emails, tweets, make phone calls, etc. depending on which stage of the journey your customer is on.
  6. Analyze your marketing campaigns:
    Tracking and monitoring your marketing campaign closely is integral to understanding the performance of your campaign. Marketing automation simplifies the process and extrapolates the use of tracking. This helps to configure your future marketing expenditures based on the success or failure of your current and past campaigns.
  7. Great return on investment:
    Marketing automation provides benefits for the long-term and has great RoI. Consider the following statistics:-

    1. 78 percent of high-performing marketers identify marketing automation as one of the foremost contributors to improved revenue.
    2. 84 percent of top-performing businesses used or planned to use marketing automation software.
    3. Successful B2B marketers reported, on average, a 20 percent increase in sales opportunities from nurtured leads.
How can BlueOshan help?

At BlueOshan, our priority is to understand the DNA of your brand and your business. We create a marketing plan that interweaves marketing automation tools with your objectives creating a solid foundation – a foundation that helps increase efficiency, return on investment and ultimately customer satisfaction.

Our in-depth knowledge of the digital marketing process flows, and its many variants equip us to handle:

  1. Implementation of marketing automation in any company or industry irrespective of size – enterprise or start-up.
  2. Standard or customized marketing technology platforms.
  3. More than 25 marketing automation tools like HubSpot or Zoho to ensure greater leads and conversions through different inbound marketing strategies.