Marketing Automation
Set-up smart/efficient lead nurturing processes for targeted outcomes
-2.jpg)
Set-up smart/efficient lead nurturing processes for targeted outcomes
What Is Marketing Automation?
Let’s provide you with a scenario. Say, you’ve got a website that is search engine optimized and your marketing team spends hours driving traffic to your website. At the same time, your sales team spends a lot of its time qualifying, planning and going after those leads. Is that the most efficient way forward? In short, no it isn’t.
Marketing automation involves the use of tools that automate your engagement with potential and existing customers. This keeps both teams – marketing and sales – focused on what they’re good at i.e., creating unique campaigns and increasing product sales. Thereby, not only increasing productivity but also leading to greater lead generation.
So, why do YOU need marketing automation?
- Increased productivity:
Every company has routine organizational and marketing tasks. Ordinarily, these processes are handled manually. By substituting these manual processes with automated solutions, you leave your marketing team with more time to focus on creating innovative campaigns. - Reduced staff costs:
Imagine a scenario where one employee can compete with 40 employees from the sales and marketing division. Automated processes nurture leads and smoothen out marketing workflows resulting in reduced costs on the hiring of staff. Within months of initiating this process of automation, you will be able to connect with your clients and potential clients on autopilot. - Smoothens out workflow:
While performing repetitive tasks manually, employees tend to make errors. If you automate your inbound marketing campaign that involves assets like enquiry forms, CTAs (calls-to-action) and conversion pages, you will have a smoother marketing workflow. This is because marketing automation systemizes activities, documentation and normal workflow processes. - Understand your customer better:
Marketing automation makes you think about your customer and his/her journey when they connect with your brand. It makes you put yourself in the position of the customer and helps you understand them better because you’re able to visualize your buyer’s journey through different stages. At every stage of the buyer’s journey marketing automation allows you to nurture your customers with targeted and relevant content. - Multiple channel targeting:
One of the foremost reasons to adopt marketing automation is to know that it allows marketers to reach customers through offline and online channels without making it impersonal. Your marketing team could send out posters, emails, tweets, make phone calls, etc. depending on which stage of the journey your customer is on. - Analyze your marketing campaigns:
Tracking and monitoring your marketing campaign closely is integral to understanding the performance of your campaign. Marketing automation simplifies the process and extrapolates the use of tracking. This helps to configure your future marketing expenditures based on the success or failure of your current and past campaigns. - Great return on investment:
Marketing automation provides benefits for the long-term and has great RoI. Consider the following statistics:-- 78 percent of high-performing marketers identify marketing automation as one of the foremost contributors to improved revenue.
- 84 percent of top-performing businesses used or planned to use marketing automation software.
- Successful B2B marketers reported, on average, a 20 percent increase in sales opportunities from nurtured leads.
How can BlueOshan help?
At BlueOshan, our priority is to understand the DNA of your brand and your business. We create a marketing plan that interweaves marketing automation tools with your objectives creating a solid foundation – a foundation that helps increase efficiency, return on investment and ultimately customer satisfaction.
Our in-depth knowledge of the digital marketing process flows, and its many variants equip us to handle:
- Implementation of marketing automation in any company or industry irrespective of size – enterprise or start-up.
- Standard or customized marketing technology platforms.
- More than 25 marketing automation tools like HubSpot or Zoho to ensure greater leads and conversions through different inbound marketing strategies.
While BlueOshan is based out of India, as an Inbound Marketing Agency, we have worked with clients across the world. We understand the nuances of Inbound Marketing for all our clients whether they are USA based or globally.
Insights and Trends
HubSpot Product Updates: Insights into November 2023
HubSpot rolled out several enhancements this November, providing users with improved features to streamline their operations. Let's explore the key aspects of these updates. 1. Simplified User...
Hubspot CRM, HubSpot Analytics | Dec 8, 2023
Roadmap for Implementing a Transparent Closing Strategy
Closing deals can be a challenge, especially for those new to sales. This blog will explore a straightforward four-step roadmap for implementing a transparent closing strategy, drawing insights from...
Hubspot CRM, Sales Hub | Nov 24, 2023
Skills You Need in the AI Era
It's true that AI can now do many things that humans used to do, like writing code, making content outlines, and filling out tax forms. This has led to a big question: How can humans keep their jobs...
AI, Data Driven Strategy | Nov 16, 2023
A Step-by-Step Guide to Understanding SEO Recommendations on Hubspot
The online world is a vast and competitive space, and to make your mark, it's vital to embrace SEO best practices. These recommendations are categorized based on their impact, complexity, and the...
SEO Best Practices, SEO Optimisation | Nov 2, 2023
Marketing Content with AI: Which Tool Reigns?
In the world of marketing, words are crucial. Even experienced writers sometimes can't keep up with the constant need for good content. This is where artificial intelligence (AI) comes to the...
The Full Potential of User Notifications in HubSpot
User notifications serve as your alert system, making sure you're informed about important actions and events happening within your HubSpot account. The power lies in your hands as you can customize...
Hubspot, Marketing Automation | Oct 19, 2023
Case Studies
Custom API Development
On-page pop-up interventions based on user interaction without any development effort but using 3rd party tools (only).What did the client want? What did the client want? Display customized messages...
HubSpot Zoho Integration
What did the client want? ZOHO CRM was connected to HubSpot using Zapier to sync-up data. This setup had to be audited and troubleshot. Zaps were to be tested out to ensure that it was working...
Hubspot Custom Integration
What did the client want? Integrate HubSpot with their RMS (a CRM), which is used for managing their sales pipeline, product rental tracking and invoices. Sync-up the RMS contacts DB with HubSpot to...
Hubspot Custom Integration
Custom Integration: HubSpot with 3rd party web application (proprietary) Custom email messaging driven by workflows and smart lists for lead segmentation at real-time (contextual & personalized) ...
Glolife Care Equipments
Successfully generated over 1.5k leads. GloLife Care Equipments Pvt. Ltd. pioneered the manufacturing of feminine hygiene products such as sanitary napkin vending machines and incinerators, with...
Monash University
The university saved significant dollars in travel and stay. Monash University is a public research university based in Melbourne, Australia, that ranks among the world’s top 100. Their aim is to...
Cooper Elevators
Conversions increased from almost none to over 700. Cooper Elevators established in the year 2000, manufactures elevators of all types and specializes in Machine Room-Less Elevators and Automatic...