Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

insights and trends
Insights and Trends

Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships

The rocket launch principle in marketing
The rocket launch principle in marketing

There doesn’t seem to be an obvious connection. What has space travel got to do with marketing a product? And yet, every marketing manager who has launched a product or even been involved with one...

Hubspot, Content Marketing | May 16, 2021

Can your website become a highly productive salesperson?
Can your website become a highly productive salesperson?

Great sales people have their own special tactics to land a sale. They are good at reading customers' minds. They know when to talk and when to keep quiet. They know the value of being persistent....

Hubspot, Hubspot CMS | May 3, 2021

How often do you check on customers using your product?
How often do you check on customers using your product?

It’s better than asking customers what they want A company manufacturing a product believes they’ve taken largely care of major issues before it reaches customers. It’s just the first step. If the...

Hubspot, Hubspot CMS | Apr 28, 2021

For better lead conversions, Use the HubSpot flywheel
For better lead conversions, Use the HubSpot flywheel

The slip between cup and lip Marketing and sales is all about managing leads well – getting customers to move with minimal friction from entry points to conversion. Some customers will advance only...

Hubspot, HubSpot Flywheel | Apr 13, 2021

What parts of marketing should you automate?
What parts of marketing should you automate?

Is that a tough question? The easy answer – the repetitive stuff. But can you truly identify what is repetitive and what is not? To do that, you have to evaluate where you and your team spend the...

Hubspot, Marketing Automation | Mar 30, 2021

Why HubSpot is more than a CRM
Why HubSpot is more than a CRM

At the first level Customer Relationship Management (CRM) is about managing several aspects of a customer relationship – from the time customers have expressed a willingness to engage right through...

Hubspot, Hubspot CRM | Mar 22, 2021

How to make your HubSpot investment work – short term and long term
How to make your HubSpot investment work – short term and long term

Prime the pump When you make an investment in HubSpot, things don’t change overnight –There are changes to be made to the way you work, or the way your team works. There’s an adjustment period when...

Hubspot, Hubspot CRM | Mar 15, 2021

All marketers aboard HubSpot!
All marketers aboard HubSpot!

It’s all about customer journeys The origin of the phrase, naturally enough, started with train guards signaling that passengers had boarded the train and it was ready to depart. That simple phrase...

Hubspot, Hubspot CMS | Mar 8, 2021

Websites are maps, not books. Make content easy to navigate
Websites are maps, not books. Make content easy to navigate

How easy do you make it for visitors? Several terms survive from the early days of the internet. Web Page. Index. Sections. They originate from websites as book and information analogies. Then, for...

Hubspot, Hubspot CMS | Feb 1, 2021

Long sales cycles? Great content fills the gaps
Long sales cycles? Great content fills the gaps

How to stay in touch You can’t keep pitching the same promises to customers. Repetitions beyond a point work against a sale. New things have to be communicated. About the market. A new benefit they...

Hubspot, Hubspot CMS | Jan 18, 2021

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