Do You Need To Switch Marketing Automation Systems?

Do You Need To Switch Marketing Automation Systems?

July18_Blog

There is no one size fits all when it comes to marketing automationsystems for businesses. And what you initially thought would work for your organization, might not. It is important to be aware of where there are gaps and take stock of any system fromtime-to-time,because the point of the marketing automation system is to make work life simpler. And sometimes, it takes a bit of trial-and-error to find the right one for your organization.

 

Making a change and switching to another system isn’t easy as well. Here are some things to keep in mind if you have doubts about your current marketing automation system.

 
  • Understand your business’s unique needs and what you hope to achieve with a marketing automation system. Is your present system helping you with that? If it isn’t maybe it’s time to start researching other options.
  • Make sure you are getting the best training and support from your marketing automation system provider. Say for example, there is an integration you can use to increase efficiency, but if you aren’t aware of it your business loses out. You need to be able to fully utilize the system to get the most out of it. If you aren’t getting the guidance you need, look for a system with better customer service

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  • If even after getting trained on the system, its tools and features for a fair bit of time, you still haven’t gotten the hang of it, you’ve got a problem. Because you have to be able to teach all that you’ve learned to your marketing team and that will mean that you lose even more valuable time. Find a marketing automation system where the learning curve isn’t so steep.
  • Marketing Automation Systems are an investment. You pay monthly, and for services and tools. And it is only fair that you get a good ROI. If you find you are pumping more and more resources into it with nothing much to show for it, you need to reconsider the system you have in place.
 
Finally, if you do choose to switch systems remember that data transfer might not be seamless. You’ll need to understand workflows and rebuild automated programs. You’ll also have to test the new system extensively and optimize it. You might even have to pay more initially, but with the right fit for your business, you will reap the benefits in time.
 
We, at BlueOshan, can help you pick the right marketing automation system based on your business needs and goals. Get in touch to learn more. 
   

About The Author

Shantha Kumar
Shantha Kumar
kumar@blueoshan.com

Kumar is a Digital Marketer with 28 years of international experience. He has specific expertise in consulting, designing and implementing technology driven, Inbound Marketing Solutions. Aside from writing our blogs, he practices yoga, loves to trek, travel, and read biographies. He is believer of traditional Indian medicines and healing methods.

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