Setting up eCommerce stores is tougher than it looks. Customers have to find products they want and the shopping as well as checkout experiences should be smooth.
When there are several product lines to be featured, the complexity increases. In addition, they must be linked to available stocks, so that customers are not disappointed when they’ve made the effort to choose a product and then find it’s not available.
The basic implementation right through registration to finding products, adding them to carts and then checking out is familiar to growing numbers of people. The complexity is in the finer details and Blueoshan has the technical expertise to help set up stores with thousands or even hundreds of thousands of SKUs.
Since Shopify and other eCommerce facilitators like Woo Commerce have standard implementations in place that cover the basics, additional customizations need deeper expertise.
As the store transactions ramp up, they have to be protected from all manner of cyber-attacks. Having a robust and secure implementation and training all people involved on best security practices goes a long way in ensuring safety.
In addition, HubSpot and Shopify integrations have proven to be robust and scalable across the world. HubSpot uses proven technology and the APIs with Shopify and Woo Commerce make operations less stressful for shop owners.
Addressing gaps in the shopping experience
eCommerce seeks to make online shopping with a few clicks an easy process for customers but human behavior is replicated in online shopping behavior as well.
People abandon carts after filling them up with merchandise. They may be confused about when to apply coupons or deals offered. These deals and coupons should be tracked and the conditions where they apply implemented on the site.
Stockouts of popular products and surging demand at discount sales requires provisioning additional bandwidth before the customers arrive in large numbers at the site. There are implications right down the line, from adding to carts, checkout and payments as well as tracking deliveries.
All of these add up to the overall eCommerce experience and define the trajectory of the site’s performance.
Blueoshan works to resolve the technical issues that arise from implementation and the integrations required with the client’s existing systems. These are the most important aspects for long-term success rather than the aesthetics of the site alone.
Image management, for example, where people spend the most time browsing through the product catalog has to be optimized for different devices depending on whether customers are logging in from a mobile device or a desktop.
Aligning payment, cart management and returns/refunds
Each of these processes have to work in perfect synchronization. And at each stage, customers have to feel they are in total control. Speeding up every stage of the process requires several backend checks to happen without customers thinking the site is slow.
Returns and refunds need to work differently from order processing. They have to be linked back to the order for traceability and to provide data on the percentage of products on which there are returns and refunds. Since this is a major component of customer satisfaction, it has to be monitored and steps have to be taken to manage customer expectations.
As the traffic to the site increases and the number of orders processed per day increases, a different set of challenges arise. Like we’ve seen with some of the major eCommerce portals, the provisioning of systems to meet increased demand and traffic planning plays a crucial role in the success of special sales and discount days.
Integrating marketing with eCommerce
Increasing the customer base is key to continued success. But existing customers are the ones from whom additional value is easier to get. Presenting the right combination of products at checkout, playing on the impulse factor and ensuring continued contact with them after purchase increases revenue potential.
HubSpot makes it easy to schedule and run email marketing campaigns or newsletters for new product announcements and to build a relationship with the base of customers.
The data from each of the campaigns can be mined to build customer profile and product combinations that work. Each of these involves developing systems for review, workflows and implementation.
Besides social media campaigns, blogs and building depth into the eCommerce site is far easier to manage with HubSpot. Streamlining marketing and sales efforts and crucially, keeping customer relationships going builds both long-term value and customer acceptance.
BlueOshan can help you get there, building out the technical connects and workflows to implement them within the eCommerce engine.
Talk to us and we’ll be happy to begin a conversation.
Insights and Trends
Incentives are a proven way to improve the performance of sales teams. But calculating the incentives across product categories may be a complex exercise. Or else, companies go with a percentage...
Hubspot | Sep 21, 2022
If you buy customer lists from database companies, no matter how genuine they are, you’re technically ‘renting’ a customer. You don’t own the contact because the customer knows nothing about you....
It’s hard enough to get marketing strategy implemented. So why is attribution reporting a key measure? For 3 main reasons. The first is to determine which of your campaigns is working in comparison...
Hubspot | Aug 17, 2022
There are a limited number of people who can leverage the power of the web. Content strategists are one of them. They understand their company’s customers well. And know what gets results Developing...
Hubspot | Aug 11, 2022
On-page pop-up interventions based on user interaction without any development effort but using 3rd party tools (only).What did the client want? What did the client want? Display customized messages...
What did the client want? ZOHO CRM was connected to HubSpot using Zapier to sync-up data. This setup had to be audited and troubleshot. Zaps were to be tested out to ensure that it was working...
What did the client want? Integrate HubSpot with their RMS (a CRM), which is used for managing their sales pipeline, product rental tracking and invoices. Sync-up the RMS contacts DB with HubSpot to...
Custom Integration: HubSpot with 3rd party web application (proprietary) Custom email messaging driven by workflows and smart lists for lead segmentation at real-time (contextual & personalized) ...
Successfully generated over 1.5k leads. GloLife Care Equipments Pvt. Ltd. pioneered the manufacturing of feminine hygiene products such as sanitary napkin vending machines and incinerators, with...
The university saved significant dollars in travel and stay. Monash University is a public research university based in Melbourne, Australia, that ranks among the world’s top 100. Their aim is to...
Conversions increased from almost none to over 700. Cooper Elevators established in the year 2000, manufactures elevators of all types and specializes in Machine Room-Less Elevators and Automatic...