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eBooks
A collection of eBooks spreading across the horizontals and verticals of Digital Marketing
eBooks
A collection of eBooks spreading across the horizontals and verticals of Digital Marketing
Understanding SEO Better
SEO is very important to ensure that customers find your business in the vast annals of search engines. Visibility for any business is crucial (SEO). At the same time, getting the right information to the right visitor is equally important (Inbound).
Consider this eBook your SEO manual of sorts, that touches on all the most relevant aspects of SEO and Inbound Marketing, that is trending right now, focusing on:
- What is SEO?
- SEO 101 – Improve Your Website Ranking
- How does SEO help your business grow?
- 5 Ways to use CRM for SEO
- 5 SEO Tips & Tricks
- SEO vs Inbound Marketing
- Difference between SEO and Inbound Marketing?
- 5 SEO Trends to Expect in 2017
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Insights and Trends
Customer journeys – are you a station or the destination?
Do customers arrive at your website and then click away, never to return? Or are they comfortable exploring next steps to determine how soon they should buy your products or solutions? That depends...
Content Strategy, Hubspot CMS, Hubspot CRM, Customer Journeys, B2B Sales | Oct 20, 2021
5 Benefits of HubSpot-Salesforce Integration
If you’re already on SalesForce, integrating Hubspot is like adding a booster rocket to charge up sales. Get the power of inbound marketing and integrating sales channels to align internal teams...
Hubspot Integrations, Sales Enablement, Hubspot CRM, SalesForce Integration | Oct 13, 2021
Manage multiple brand teams and marketing campaigns with HubSpot
Each brand in a company’s portfolio demands attention from the product teams involved. The customer profiles could be vastly different, or there could be overlaps. But it is necessary to separate...
Marketing Automation, Marketing Strategy, Marketing Campaign | Oct 6, 2021
Setting up a digital store v/s a real one
The good news. Space is not an issue for setting up digital stores. You don’t have to worry about the inventory you can exhibit but have to ensure products bought by customers are available. In a...
Hubspot Integration, Ecommerce, Shopify | Sep 29, 2021
Do you buy traffic or own it? It makes all the difference to marketing
Take a look at every single marketing expense in the budget. Then tick them off one by one. How much do you spend on display ads every month? Or on social media? How many events do the sales and...
Inbound Marketing, SEO, Digital Marketing, Website Traffic | Sep 22, 2021
The First page of Google is Mount Everest
It’s a long slog to get there. And in today’s world with over a billion websites, there’s room at the top only for those who started the journey years ago. But that’s not meant to be discouraging –...
SEO, Google Algorithm | Sep 13, 2021
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Case Studies
Custom API Development
On-page pop-up interventions based on user interaction without any development effort but using 3rd party tools (only).What did the client want? What did the client want? Display customized messages...
HubSpot Zoho Integration
What did the client want? ZOHO CRM was connected to HubSpot using Zapier to sync-up data. This setup had to be audited and troubleshot. Zaps were to be tested out to ensure that it was working...
Hubspot Custom Integration
What did the client want? Integrate HubSpot with their RMS (a CRM), which is used for managing their sales pipeline, product rental tracking and invoices. Sync-up the RMS contacts DB with HubSpot to...
Hubspot Custom Integration
Custom Integration: HubSpot with 3rd party web application (proprietary) Custom email messaging driven by workflows and smart lists for lead segmentation at real-time (contextual & personalized) ...
Glolife Care Equipments
Successfully generated over 1.5k leads. GloLife Care Equipments Pvt. Ltd. pioneered the manufacturing of feminine hygiene products such as sanitary napkin vending machines and incinerators, with...
Monash University
The university saved significant dollars in travel and stay. Monash University is a public research university based in Melbourne, Australia, that ranks among the world’s top 100. Their aim is to...
Cooper Elevators
Conversions increased from almost none to over 700. Cooper Elevators established in the year 2000, manufactures elevators of all types and specializes in Machine Room-Less Elevators and Automatic...