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eBooks
A collection of eBooks spreading across the horizontals and verticals of Digital Marketing
A collection of eBooks spreading across the horizontals and verticals of Digital Marketing
SEO is very important to ensure that customers find your business in the vast annals of search engines. Visibility for any business is crucial (SEO). At the same time, getting the right information to the right visitor is equally important (Inbound).
Consider this eBook your SEO manual of sorts, that touches on all the most relevant aspects of SEO and Inbound Marketing, that is trending right now, focusing on:
- What is SEO?
- SEO 101 – Improve Your Website Ranking
- How does SEO help your business grow?
- 5 Ways to use CRM for SEO
- 5 SEO Tips & Tricks
- SEO vs Inbound Marketing
- Difference between SEO and Inbound Marketing?
- 5 SEO Trends to Expect in 2017
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Insights and Trends
The Sales Tools at HubSpot have got much sharper
It’s one thing to have a great sales person who closes sales quicky and consistently meets targets. Increasing the ability of teams is what sales leaders aim for. One of the ways is personal...
Hubspot CRM | May 25, 2022
Customer Service - connecting diverse dots
How customers perceive brands is dependent on their experience of the product – and to a large extent, on service if things go wrong. Going from fan to foe on a bad service call is common. However,...
Hubspot, Hubspot Service Hub | May 11, 2022
The latest product updates from HubSpot – 2
Following on the earlier post, here are recent developments that will help drive greater efficiency and processes for companies working with HubSpot. Major updates in CRM associations All HubSpot...
Hubspot, Hubspot CRM | Apr 27, 2022
The latest product updates from HubSpot -1
Be sure to check out new product updates because it means another set of improvements to HubSpot. All of them flow from the forums, feedback and the requests that customers and users make. They help...
Marketing Campaign, SEO Optimisation | Apr 20, 2022
Sharpen Account Based Marketing (ABM) using HubSpot
The old wisdom was that customers chose you – but Account Based Marketing enables selective targeting of accounts companies want to sign up. As HubSpot defines it, Account-based marketing (ABM) is a...
Account Based Marketing | Apr 13, 2022
How are visitors to your site interacting?
Page view data is relatively simple. Put in a tracking code and you have it. But interactions on the page need more work. That’s where HubSpot’s behavioural event tracking comes in. Finding out how...
Customer Journeys, Customer Behaviour | Mar 30, 2022
Case Studies
Custom API Development
On-page pop-up interventions based on user interaction without any development effort but using 3rd party tools (only).What did the client want? What did the client want? Display customized messages...
HubSpot Zoho Integration
What did the client want? ZOHO CRM was connected to HubSpot using Zapier to sync-up data. This setup had to be audited and troubleshot. Zaps were to be tested out to ensure that it was working...
Hubspot Custom Integration
What did the client want? Integrate HubSpot with their RMS (a CRM), which is used for managing their sales pipeline, product rental tracking and invoices. Sync-up the RMS contacts DB with HubSpot to...
Hubspot Custom Integration
Custom Integration: HubSpot with 3rd party web application (proprietary) Custom email messaging driven by workflows and smart lists for lead segmentation at real-time (contextual & personalized) ...
Glolife Care Equipments
Successfully generated over 1.5k leads. GloLife Care Equipments Pvt. Ltd. pioneered the manufacturing of feminine hygiene products such as sanitary napkin vending machines and incinerators, with...
Monash University
The university saved significant dollars in travel and stay. Monash University is a public research university based in Melbourne, Australia, that ranks among the world’s top 100. Their aim is to...
Cooper Elevators
Conversions increased from almost none to over 700. Cooper Elevators established in the year 2000, manufactures elevators of all types and specializes in Machine Room-Less Elevators and Automatic...