E-Books
A collection of e-Books spreading across the horizontals and verticals of Digital Marketing.
A collection of e-Books spreading across the horizontals and verticals of Digital Marketing.
Programmatic advertising is the process of automating the purchase and sale of ad inventory in real-time through an automated bidding system. Programmatic Advertising is rising rapidly. For many agencies and brands, Programmatic Advertising has become the most popular and preferred way of running ad campaigns.
Table of Contents:
- What is Programmatic Advertising?
- The Basics of Programmatic Advertising
- The Top 5 Programmatic Advertising Trends
- Programmatic Advertising within the context of India
The benefits of programmatic advertising are immense, making it the next evolution in advertising.
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Insights and Trends
The importance of getting repeat customers
Let us say you went to a restaurant for dinner, and then you never went back there for months. Not because you did not like the food but because the restaurant never reminded you of its existence....
Marketing, Hubspot CRM | Jun 2, 2023
Sales pipelines, sales funnels, and sales forecasts -the links
Selling must be a structured process to get consistent results. The systems must be in place, and the time from contact to conversion must be understood and analyzed. That is where organized...
Hubspot Workflow, Hubspot CRM | May 29, 2023
What are you doing about customer retention?
Have you noticed how hard media companies work to retain customers? Or insurance companies? Or beauty salons? Or SAAS businesses? The economics of the business dictates that retention is one of the...
Hubspot CRM, Retention | May 22, 2023
The bigger your email list, the more nurturing and work it needs
You can get a lot done on HubSpot to organize and send out emails regularly or in sequence to prospects and customers. But it is also true that the larger the list and the less segmented your...
Hubspot Conversations, Email Deliverability | May 18, 2023
HubSpot helps drive transition from single to omnichannel marketing
One of the challenges of tackling growth in companies is scaling the marketing game. Small companies typically begin with campaigns on a single channel after evaluating what works. It is easier to...
Hubspot CRM, Marketing Campaign, Marketing Channels | May 9, 2023
How HubSpot helps you implement a data-driven strategy
The time when customers made decisions purely based on product benefits is changing. In a webinar featuring Elena Hekimian, Director GTM at HubSpot, Jessica Palmeri, a HubSpot consultant, and Steve...
HubSpot Implementation, Hubspot CRM, Data Driven Strategy | Apr 27, 2023
Case Studies
Custom API Development
On-page pop-up interventions based on user interaction without any development effort but using 3rd party tools (only).What did the client want? What did the client want? Display customized messages...
HubSpot Zoho Integration
What did the client want? ZOHO CRM was connected to HubSpot using Zapier to sync-up data. This setup had to be audited and troubleshot. Zaps were to be tested out to ensure that it was working...
Hubspot Custom Integration
What did the client want? Integrate HubSpot with their RMS (a CRM), which is used for managing their sales pipeline, product rental tracking and invoices. Sync-up the RMS contacts DB with HubSpot to...
Hubspot Custom Integration
Custom Integration: HubSpot with 3rd party web application (proprietary) Custom email messaging driven by workflows and smart lists for lead segmentation at real-time (contextual & personalized) ...
Glolife Care Equipments
Successfully generated over 1.5k leads. GloLife Care Equipments Pvt. Ltd. pioneered the manufacturing of feminine hygiene products such as sanitary napkin vending machines and incinerators, with...
Monash University
The university saved significant dollars in travel and stay. Monash University is a public research university based in Melbourne, Australia, that ranks among the world’s top 100. Their aim is to...
Cooper Elevators
Conversions increased from almost none to over 700. Cooper Elevators established in the year 2000, manufactures elevators of all types and specializes in Machine Room-Less Elevators and Automatic...