As of 2016, 49% of marketers are using marketing automation and 67% of Marketing Leaders currently use a Marketing Automation Platform. – Salesforce “State of Marketing” (2017).
With the industry expanding, it’s getting more difficult to choose the solution to your marketing automation needs. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
Take a look at personal reviews of some of the actual user experiences in our CMO’s guide to Top 10 Marketing Automation Platforms and see which one will serve your industry best.