Case Studies
Capture intelligence for analysis. If you knew what works for your customers, you work towards doing more of it - and that's where we help build your understanding and the ways available to establish customer relationships.
Capture intelligence for analysis. If you knew what works for your customers, you work towards doing more of it - and that's where we help build your understanding and the ways available to establish customer relationships.
The university saved significant dollars in travel and stay.
Monash University is a public research university based in Melbourne, Australia, that ranks among the world’s top 100. Their aim is to help change lives through research and education.
The University wanted to develop a new model for conducting open-days for their international audience in India, Pakistan, Sri Lanka and Bangladesh.
Our case study establishes how we accomplished this “first-of-its-kind attempt in the region” using a mixture of Paid Campaigns, SMS, Social Media and the HubSpot platform.
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Insights and Trends
Boost Marketing with SMS Messages in HubSpot
If you're looking to boost your marketing efforts and engage more directly with your customers, HubSpot's SMS tool can be a powerful asset. With this tool, available to Marketing Hub Professional...
Marketing Automation | Sep 22, 2023
Tracking and reporting additional revenues post-merger in HubSpot
When a company takes over another existing business, several systems must be merged. Apart from compatibility issues, one of the most important tracking points is the additional revenue generated...
Hubspot Integration | Sep 19, 2023
Setting workflows for customer follow ups in HubSpot
One of the underrated qualities of salespeople is persistence. To some, it comes naturally and they are organized about it, setting up personal reminders and getting back to prospects at the...
Workflow Automation, Hubspot Workflow | Sep 13, 2023
The difference between selling and upselling – managing in HubSpot
Depending on the product categories a company operates in, there are multiple possibilities for deals. It is not as if a single customer brings in fixed and consistent revenue. There could be ...
Automating lead distribution in HubSpot
As companies grow and spread geographically, generating leads, scoring them, and assigning them to the right teams becomes more complex. The cost of generating a lead keeps rising when conversion...
Hubspot, Sales Enablement, Lead Generation | Aug 29, 2023
Approach lead scores as strategy in HubSpot, not a mechanical process
There is a tendency for most companies to focus on recent leads. And since there are instances where the lead time from inquiry to conversion is short, it builds a bias as well. The lead score...
Hubspot, Lead Generation | Aug 24, 2023
Ebooks
The Ultimate Guide To Programmatic Advertising
Programmatic advertising is the process of automating the purchase and sale of ad inventory in real-time through an automated bidding system. Programmatic Advertising is rising rapidly. For many...
An Awesome Guide On Geofencing Marketing
Geofencing allows marketing companies to identify a user’s intent by checking their location and seeing if relevant products or ads can be shown to that user. With the potential to revolutionize your...
CMO’s Guide to Marketing Automation Platforms
As of 2016, 49% of marketers are using marketing automation and 67% of Marketing Leaders currently use a Marketing Automation Platform. – Salesforce “State of Marketing” (2017). With the industry...
Marketing Automation Tools – A Comparison Study
Marketing automation combines marketing campaigns across all channels from direct mail and phone campaigns to online, social and mobile initiatives. It consolidates lead management systems, web...
Marketing Techniques for the B2B Industry according to eMarketer
As the New year dawns on us, let’s take a look at the 3 most relevant marketing techniques for the B2B sector, that are here to stay. According to eMarketer, Email Marketing, Content Marketing and...
Understanding SEO Better
SEO is very important to ensure that customers find your business in the vast annals of search engines. Visibility for any business is crucial (SEO). At the same time, getting the right information...
Monitor Your Social Media Daily – In Just 10 Minutes
There are approximately 46% of online users who count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour...