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Case Studies
Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships
Capture intelligence for analysis. If you knew what works for your customers, you would do more of it - and that's where we help to build your understanding and the routes available to establish customer relationships
Conversions increased from almost none to over 700.
Cooper Elevators established in the year 2000, manufactures elevators of all types and specializes in Machine Room-Less Elevators and Automatic Elevators. Cooper Elevators is a stable company with a strong presence in the elevator manufacturing market.
Cooper Elevators wanted to build a strong online presence – high quality website traffic and enquiries in a consistent manner.
In this case study we elaborate on the processes, tools and best practices we followed to succeed with the specific task at hand.
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Insights and Trends
A world without cookies – baking new recipes to reach customers
At HubSpot INBOUND 2021 it was one of the hot topics – the ones that marketing professionals were looking to hear about in greater detail. How would the ban on 3rd party cookies impact customer...
Hubspot CMS, Hubspot CRM, Conventional Marketing | Jan 19, 2022
Why forms and leads go hand in hand
A form on a website or landing page is the point at which a potential customer takes the first step. The very act of filling it indicates interest. And the way a company responds to that interest...
Hubspot, Form, Lead Generation | Jan 12, 2022
What’s your new year marketing resolution?
It’s hard to change habits cultivated over time. That’s true of everything from smoking and drinking to ways of doing the job. It’s only during the early years on a job that people tend to try new...
Marketing, Hubspot CMS, HubSpot Analytics | Jan 5, 2022
Make a power move. Connect email and CRM
Email contact lists typically include the name, email address, designation and possibly phone numbers. But by connecting email and CRM, there’s a whole lot of leverage possible. Without having to go...
Email Marketing, Hubspot CRM | Dec 29, 2021
Omnichannel marketing – still hot and happening
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Hubspot, Marketing, Social Media | Dec 22, 2021
Ants to honey? The role of breadcrumbs in marketing
The bigger a site gets; the more difficult navigation becomes. There are ways to ensure that prospects and customers find their way back to where they started or where they want to go. And those...
SEO, Marketing, Hubspot CMS | Dec 15, 2021
Ebooks
The Ultimate Guide To Programmatic Advertising
Programmatic advertising is the process of automating the purchase and sale of ad inventory in real-time through an automated bidding system. Programmatic Advertising is rising rapidly. For many...
An Awesome Guide On Geofencing Marketing
Geofencing allows marketing companies to identify a user’s intent by checking their location and seeing if relevant products or ads can be shown to that user. With the potential to revolutionize your...
CMO’s Guide to Marketing Automation Platforms
As of 2016, 49% of marketers are using marketing automation and 67% of Marketing Leaders currently use a Marketing Automation Platform. – Salesforce “State of Marketing” (2017). With the industry...
Marketing Automation Tools – A Comparison Study
Marketing automation combines marketing campaigns across all channels from direct mail and phone campaigns to online, social and mobile initiatives. It consolidates lead management systems, web...
Marketing Techniques for the B2B Industry according to eMarketer
As the New year dawns on us, let’s take a look at the 3 most relevant marketing techniques for the B2B sector, that are here to stay. According to eMarketer, Email Marketing, Content Marketing and...
Understanding SEO Better
SEO is very important to ensure that customers find your business in the vast annals of search engines. Visibility for any business is crucial (SEO). At the same time, getting the right information...
Monitor Your Social Media Daily – In Just 10 Minutes
There are approximately 46% of online users who count on social media when making a purchase decision (Source: Nielsen), and 72% of people who complain on Twitter expect a response within an hour...