The university saved significant dollars in travel and stay.
Monash University is a public research university based in Melbourne, Australia, that ranks among the world’s top 100. Their aim is to help change lives through research and education.
The University wanted to develop a new model for conducting open-days for their international audience in India, Pakistan, Sri Lanka and Bangladesh.
Our case study establishes how we accomplished this “first-of-its-kind attempt in the region” using a mixture of Paid Campaigns, SMS, Social Media and the HubSpot platform.