HubSpot continues to be a leading CRM platform in 2025, offering a comprehensive suite of tools for marketing, sales, customer service, content management, and operations. With its flexible pricing and new seat-based model, it’s easier than ever to find a plan that fits your business needs—whether you’re just starting or scaling at speed.
Let’s break down HubSpot’s current pricing structure and seat types to help you make the best decision for your team.
Free Tools: Getting Started with HubSpot
HubSpot CRM still offers its generous free tier in 2025, making it easy for small businesses and startups to explore the platform without a financial commitment. The free plan includes:
- Contact management for up to 1,000,000 contacts
- Forms and basic email marketing
- Live chat and shared inbox.
- Deal pipeline management
- A basic reporting dashboard
- Up to five Core Seats
The free tools remain a great way to get hands-on with HubSpot’s ecosystem and understand how its tools can support your marketing, sales, and service workflows.
Starter Plans: Affordable Solutions for Growing Businesses
HubSpot’s Starter plans are ideal for businesses ready to upgrade from the free tools and streamline their operations across different hubs. Each Starter plan begins at $20/month per Core Seat:
- Marketing Hub Starter: Email marketing automation, forms, and landing pages
- Sales Hub Starter: Sales email templates, meeting scheduling, document tracking
- Service Hub Starter: Ticketing, customer feedback surveys, and basic automation
- Content Hub Starter: Website themes, SEO recommendations, and security features
- Operations Hub Starter: Data sync and programmable automation
These entry-level tools are a smart step forward for businesses beginning to scale and standardise their customer experience.
Professional Plans: Comprehensive Tools for Established Teams
Professional-tier plans offer robust features and automation capabilities for mid-sized teams with more complex needs:
- Marketing Hub Professional: Starting at $890/month (includes 3 Core Seats). Adds marketing automation, A/B testing, campaign management, and custom reporting.
- Sales Hub Professional: Starting at $500/month (includes 1 Core Seat). Includes sales automation, predictive lead scoring, sequences, and forecasting tools.
- Service Hub Professional: Starting at $500/month (includes 1 Core Seat). It features a knowledge base, a customer portal, and advanced support automation.
- Content Hub Professional: Starting at $500/month (includes 3 Core Seats). Offers dynamic content, serverless functions, and smart content personalisation.
- Operations Hub Professional: Starting at $800/month (includes 1 Core Seat). Focuses on data quality, datasets, automation, and integrations.
Professional plans unlock automation and deeper customisation to drive smarter workflows and stronger ROI.
Enterprise Plans: Advanced Solutions for Large Organizations
For businesses operating at scale or with complex operations, HubSpot’s Enterprise plans offer the most power, customisation, and flexibility:
- Marketing Hub Enterprise: Starting at $3,600/month (includes 5 Core Seats). Includes custom objects, multi-touch revenue attribution, adaptive testing, and field-level permissions.
- Sales Hub Enterprise: Starting at $1,200/month (includes 10 Core Seats). Adds advanced forecasting, conversation intelligence, playbooks, and custom reporting.
- Service Hub Enterprise: Starting at $1,200/month (includes 10 Core Seats). Enables embedded support, SLAs, routing automation, and reporting customisation.
- Content Hub Enterprise: Starting at $1,500/month (includes 5 Core Seats). Features content memberships, web application firewall, and custom CDN configuration.
- Operations Hub Enterprise: Starting at $2,000/month (includes 5 Core Seats). Offers custom data modelling, workflow extensions, and advanced automation controls.
Enterprise-level plans are best suited for teams with complex processes that require robust governance, scale, and advanced analytics.
CRM Suite: All-in-One Bundled Pricing
HubSpot’s CRM Suite bundles all five hubs at a discounted rate, making it more cost-effective for teams using multiple tools:
- CRM Suite Starter: Starting at $30/user/month when billed annually
- CRM Suite Professional: Starting at $1,600/month for 5 users
- CRM Suite Enterprise: Starting at $5,000/month for 10 users
These bundles simplify purchasing and ensure full alignment across marketing, sales, service, content, and operations.
Seat Types Explained
In 2024, HubSpot introduced a seat-based pricing model across its paid plans. Understanding the right seat for each team member ensures both functionality and cost-efficiency.
Here are the key seat types:
- Core Seat: Full access to the tools and features of the purchased hubs. Most team members who actively build, edit, and manage will need a Core Seat.
- Sales Hub Seat: Required to use Sales Hub Professional and Enterprise features (e.g., sales automation, sequences).
- Service Hub Seat: Required to access Service Hub Professional and Enterprise tools (e.g., ticket automation, SLA management).
- View-Only Seat: Free. Ideal for executives or analysts who need to access dashboards and reports without editing anything.
Examples:
- A marketer who builds landing pages and sends campaigns → Core Seat
- A sales ops manager who creates playbooks and templates → Sales Hub Seat
- A CFO who only checks KPIs → View-Only Seat
- A support rep who works tickets and chats with customers → Service Hub Seat
Choosing the right seat helps you control costs while giving users the tools they need.
Additional Costs to Consider
When budgeting for HubSpot, keep these factors in mind:
- Additional users: Most paid plans charge per Core Seat beyond the included minimum
- Contact tiers: Particularly for Marketing Hub, prices rise as your contact database grows
- Implementation fees: Onboarding may be required for Professional and Enterprise tiers
- Add-ons: Custom reporting, API call expansions, and other advanced features may cost extra
Choosing the Right Plan
Selecting the right HubSpot plan depends on:
- Your current team size and growth forecast
- The functionality you need across different hubs
- Your budget and desired ROI
- How deeply HubSpot needs to integrate with your other tools
HubSpot’s 2025 pricing structure continues to emphasise scalability and flexibility. Whether you’re testing the waters with the free tools or managing a global team on an Enterprise plan, HubSpot offers a path that grows with you.
With the new seat-based model, it's easier to understand who needs what and ensure that you're getting the most value from your investment.
Need Help Navigating Your HubSpot Setup?
As a certified HubSpot Solutions Partner, Blueoshan helps businesses take advantage of Hubspot's full potential—whether they're implementing it for the first time, upgrading to a higher tier, or optimizing their current setup.
From onboarding and migration to custom integrations, automation, and performance audits, our team ensures you get the most out of every hub you invest in.
Not sure which plan or seat structure fits your team best?
Let Blueoshan guide you through the decision-making process and set you up for long-term success on HubSpot.